Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Think about what’s in it for your employees too. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. Reason #2 Network with the best in the field.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Apparently, relationship building is my personal forté. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Oktopost

OCTOBER 26, 2023

Considering your audience’s reliance on social networks for making purchasing decisions, neglecting to equip them with valuable insights and advice on these platforms will undoubtedly provide your competitors with a significant advantage. It’s a numbers game.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Advantages of Employee Personal Branding.

Personalization 98

Personalization Branding Brand Identity Paid Search Agency 98

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. Inbound connections and network growth. If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. LinkedIn’s Social Selling Index (SSI).

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Oktopost

FEBRUARY 21, 2022

The Best Networks for Employee Advocacy. Statistics on Social Selling and Thought Leadership. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Karelle Gordon – Marketing Director, Education, Fortune Media. This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions.

Peer-to-peer 81

Peer-to-peer Thought Leadership Co-Registration Creativity 81

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Palo Alto Networks. We thank everyone who shared their stories with us. Spotlight on exceptional customer experiences. Center Parcs. Roche (nominated by 3|SHARE).

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Zoominfo

JULY 25, 2022

Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image. A global pandemic of such magnitude brought along with it a fear of the unknown.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Unbounce

MAY 11, 2022

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. A marketing resource to connect, grow, and build your business together.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. I know marketing budgets are tight, especially right now. Designate a Team.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. These range from marketing and communication to sales and employee professional development. Looking to amplify your marketing message?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Social media advocacy is when the employee posts about the company in a positive way on their personal accounts. Social media advocacy is when the employee posts about the company in a positive way on their personal accounts.

Work Management 122

Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Conductor

OCTOBER 13, 2022

A few of the top women leaders in the organization shared their advice and tips on how women in marketing can achieve their growth goals, along with insights on how allies can support the growth of women on their teams. What are the biggest challenges women in marketing face when advancing their careers? Representation in leadership.

Marketing Management 109

Marketing Management Paid Search Agency Thought Leadership Peer-to-peer 109

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely. Humanizing the Company.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

DAGMAR Marketing

NOVEMBER 21, 2018

That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important to our success. Exchanging Referrals.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. The heartfelt consumer, who wants personal interaction.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Webbiquity

JUNE 20, 2019

Exhortations from the marketing team can only go so far. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. Before you start.

Linkedin 225

Linkedin Branding Brand Identity Ideal Customer Profiles 225

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. . Why Personal Branding Matters.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c – a Lighthouse Example of Trojan Horse Content Marketing.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Strategic-IC

JANUARY 13, 2021

Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. And when a high personal connection to a brand means that consumers are more than 3.5x At little to no cost, with complete control over the message.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants?

Consulting 68

Consulting Tips Peer-to-peer Advertising Agencies 68

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Influencer Marketing for B2B Companies. So what is different about B2B influencer marketing?

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Hinge Marketing

NOVEMBER 7, 2016

Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. But branding the individual is especially relevant in the professional services, where developing thought leadership is a critical tool in an expert’s rise to prominence. I doubt it.

Personalization 93

Personalization Branding Brand Identity Tips 93

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Palo Alto Networks. We thank everyone who shared their stories with us. Spotlight on exceptional customer experiences. Center Parcs. Roche (nominated by 3|SHARE).

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own.

Social Media 115

Social Media Media Work Management Paid Search Agency 115

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 114

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133