ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Bannersnack

FEBRUARY 21, 2023

16 minutes read Did you know that, on average, people spend 5 hours a day on their phones, mostly in apps? Considering that mobile traffic now accounts for 59.16% of the global online traffic, mobile ads should be a key part of any marketing strategy. That is one-third of waking hours!

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Mobile Marketing 52

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Planning 105

Planning Spending Marketing Plans Advertising Agencies 105

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 133

B2B Marketing Budget Programs Spending B2B 133

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Paid Search Agency 52

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Analysts predict that retail spending on digital ads will grow by 12.2% in 2023, which is above the average spending rate of 7.8%. Retail is predicted to spend $73.55

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 225

Paid Content Distribution Cost Per Thousand Budget Programs 225

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

Martech Advisor

JANUARY 13, 2020

Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera. The issue for advertisers comes with how people access the content.

Mobile Advertising 57

Mobile Advertising Advertisements Advertising Demand 57

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. The majority of paid media spend – 60 percent – was dedicated to digital ad efforts, the data shows.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Porch Group Media

OCTOBER 4, 2022

Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. They also published that this caused a drop in ad spend by about 25%, and also cost major companies like Facebook and Snap real revenue and real valuation.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

SEMrush

DECEMBER 31, 1969

Nearly 75% of the average person‘s internet time is on mobile, so getting mobile ads right is crucial. Learn all you need to know to create mobile ads that are tailor-made for your customer and will increase your return on ad spend!

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Spending 98

Martech

AUGUST 3, 2022

and Australia are consciously spending less due to cost-of-living concerns. The report, “ Adjusting to the New Economic Climate and Working Environment ,” comes from mobile advertising platform LoopMe. consumers were less likely to consciously cut their spending than consumers in the U.K. (50%) At 38%, U.S.

Spending 65

Spending Terms and Conditions Mobile Advertising Sample 65

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Hubspot

JUNE 12, 2017

Advertising. In her report, Meeker predicts that in 2017, spending on internet advertising will surpass spending on TV advertising for the first time -- and eventually exceed $200 billion. The State of Internet Advertising in 2017. What the Future of Online Advertising Looks Like.

Spending 78

Spending Ads Mobile Advertising Cable 78

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Learn More: How to Enhance Your Product Offering by Expanding into Mobile with an Open API.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

ClearVoice

APRIL 16, 2021

What is return on ad spend? Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your business. Knowing your return on ad spending helps you both advertise and spend more wisely. How to calculate return on ad spend. How to improve return on ad spend.

ROAS 52

ROAS Spending Ads Long Tail Marketing 52

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. year-over-year (YoY) on Black Friday according to Mastercard Spending Plus, but the real excitement comes from e-commerce sales, which grew by a whopping 8.5%. increase from 2022.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

MARCH 27, 2024

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Forty percent of current game advertisers plan to increase spending in 2024.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI). This post delves into ways to make sure your email campaigns bring the best results.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Martech

MAY 21, 2024

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Third-party data providers allow advertisers to target high-value audience clusters for demographic and behavioral attributes such as age, income, interests and location. What is hyper-precision targeting?

Paid Search Agency 73

Paid Search Agency Ads Campaigns Ad Building 73

Martech

AUGUST 29, 2023

It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. Dig deeper: In-game advertising: A marketer’s guide Unpopular with users. The post Which types of in-game advertising do users love (or hate)? Why we care.

Advertisements 91

Advertisements Advertising Mobile Advertising Banner Ads 91

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. To make up for this loss of data, Apple gives advertisers direct access to anonymized SKAdNetwork (SKAN) data. What it is. Worth noting.

Privacy Protection 104

Privacy Protection Privacy Mobile Advertising Mobile Marketing 104

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. Here we give seven strategies to guide your online advertising. Advertise on effective channels, work with micro-influencers, and make your ads engaging. So, what really works?

Paid Content 174

Paid Content Advertisements Advertising Paid Search Agency 174

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 111

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 111

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. Photo search shopping. Why we care.

Advertisements 120

Advertisements Advertising Google Tools 120

Martech

APRIL 25, 2024

Autonomy and independence as they live longer and spend more time bonding with family and like-minded friends and neighbors. When it comes to spending, affluent North American boomers are drawn to experiences with lasting value. When it comes to spending, affluent North American boomers are drawn to experiences with lasting value.

Television marketing 120

Television marketing Planning Paid Search Agency Peer-to-peer 120

Martech

APRIL 14, 2022

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. billion overall, according to a report from the Out of Home Advertising Association of America (OAAA), the trade association for the industry. The OAAA reports that 28% of the top OOH advertisers were tech companies or D2C brands.

Paid Search Agency 123

Paid Search Agency Mobile Advertising Companies Digital Transformation 123

ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124