markempa
MAY 30, 2017
From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. What motivated you or inspired you to do this research?
Customer Experience Matrix
JANUARY 20, 2016
Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data. Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information.
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ViewPoint
DECEMBER 17, 2013
But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).
Biznology
NOVEMBER 27, 2013
But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Employees who use mobile technology (Harte-Hanks). Company SWOT analysis (OneSource).
B2B Marketing Directions
MARCH 1, 2015
Salesforce.com recently published the results of its 2015 State of Marketing survey. Still, the number of responses makes this a significant piece of research. Still, the number of responses makes this a significant piece of research. The Salesforce.com survey included a nice balance of B2B and B2C participants.
Buzz Marketing for Technology
FEBRUARY 2, 2011
In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology.
The Mx Group
NOVEMBER 17, 2017
Mobile App Development. We are using salesforce.com as our CRM — how well will it work to support our efforts? For a deeper dive, please check out our on-demand webinar or visit our Resources page which contains many additional insights and research on ABM! Marketing Automation Optimization. Marketing Technology Outsourcing.
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