KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. At the time, platforms such as AdWords didn’t offer much for ad personalization. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. Benefits of Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

KoMarketing Associates

APRIL 24, 2018

“It was interesting to see that on receptivity, online advertising continues to be less popular that more traditional advertising. This is typically because consumers expect a level of control in the online space, while online advertising may be perceived as more intrusive. Personalization is key.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. Personalize ads in users’ Gmail inboxes. Twitter Tailored Audiences. Send sponsored messages to selected users.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This new area comes in the form of mobile application advertising.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

FunnelEnvy

FEBRUARY 5, 2024

The good thing about technical SEO techniques is that they give marketers a checklist of specific actions to improve SEO. Technical SEO checklist for better search engine rankings Technical SEO focuses on improving a website’s speed, security, mobile-friendliness, and user experience. Let’s go over some basics. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Only B2B

FEBRUARY 23, 2022

Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. Here’s what you need to know if you’re in the US market and want to grow internationally. Customers prefer to meet salesmen in person 75% of the time. That is the topic of this blog. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KoMarketing Associates

DECEMBER 11, 2018

So how can B2B marketers begin to target Generation Z? There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. This means the B2B marketers need to start thinking about video and mobile platforms they can use to reach this audience.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Interactive ad formats. Dynamic ad insertion and CTV.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Interactive ad formats. Dynamic ad insertion and CTV.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

ActiveDEMAND

APRIL 5, 2016

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. and into this mix has come automated personalization, which ensures marketers are making the most of these “micro-moment” engagements.

Marketing Automation Services 40

Marketing Automation Services Automation Personalization Sales Cycle 40

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 4, 2017

Author: Mike Tomita What kind of digital marketing are you doing? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Mainly because I know the person asking will try and apply the answers to their own digital efforts. Optimize for mobile devices. What works?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Biznology

JULY 23, 2018

These types of notifications are delivered to your mobile device or desktop even if you aren’t on that website and your browser doesn’t even need to be open. Make the notifications personal. Personalized and customized notifications are available based on user activity, location, demographics, and other parameters.

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? In this article, we interview Kevin Lee, Chairman and Founder of US marketing firm, Didit. Why is display advertising having a revival?

Display 75

Display Advertisements Advertising Mobile Advertising 75

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Hubspot

MARCH 5, 2020

While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. This will cover a large distance of mobile devices with high-speed 5G networks. What makes 5G so revolutionary?

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). How performance marketing can help marketers succeed.

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Navigate the Channel

MAY 1, 2018

The Age of Information is old news – we are now in the Age of Local advertising. The fastest way to make business information relevant to a person is to make that information local. The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences.

Marketing Budget 56

Marketing Budget Mobile Advertising Paid Search Agency Marketing & Strategy 56

Optinmonster

NOVEMBER 20, 2023

Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Whether you run a 1-person direct-to-consumer (D2C) brand or own a $100-million-dollar business-to-business (B2B) company, you can use discount coupons to your advantage.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Salesforce Marketing Cloud

JANUARY 24, 2022

Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. According to the Small and Medium Business Trends report , 45% of SMBs use marketing automation. Use Google Analytics to optimize your website.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Ranking 98

KoMarketing Associates

MARCH 5, 2015

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

OCTOBER 16, 2014

This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. B2B Online Marketing Blog'

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

MARCH 3, 2015

Budgets should be clearly defined and designated to each campaign based on an estimated 30 days worth of advertising spend. Campaigns should be broken out to specific regions, countries, or market areas depending on primary language. The most important keywords should be visible in advertising text. AdWords Extensions.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. CF Search Marketing. Focus Digital Marketing.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69