Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 100

Content Marketing Microsite Planning Paid Search Agency 100

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). Transparency, trust and visibility are key tenets of everything they do. Sprout Social.

Lead Scoring 125

Lead Scoring Lead Ranking Effectiveness Brand Identity 125

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. The idea that a conservative voice is at odds with presenting important content in a fun, not-so-serious-and-boring way is over-simplistic and detrimental to change. marketing content. They are not the same.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it doesn’t work for marketing OR sales. 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will be qualified.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. E- Email Marketing. Don’t take conversion strategy lightly. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Advertisers will embrace trusted ‘places’ over trusted sources — large curated collections will achieve higher CPMs. Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

EMagine B2B Blog

MARCH 5, 2019

This is an example of generic schema available for a local business: When used within a website, this local schema is presented with structured data to produce the following example in search results: Schema.org provides a web of documentation for exploring what is available and what can be used within websites. Medical Specialty.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Microsites.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Salesforce Marketing Cloud

JANUARY 17, 2024

Digital sales vs. digital marketing Strategies for an effective digital sales model Best digital selling tools Digital selling tips Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast. Find your brand champions: Who are you more likely to trust?

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Outgrow

JULY 12, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Nick Thompson for our monthly podcast – ‘ Marketer of the Month ’! The need for visually appealing, engaging product marketing. The need for visually appealing, engaging product marketing. The Logistics of Sales Enablement and Product Marketing.

Work Management 52

Work Management Marketing Management Product Planning 52

Content Marketing Institute

MAY 24, 2018

We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Plus, they can trust that these content pieces have been selected based on their quality .

Microsite 104

Microsite Content Advertising Agencies Lead Ranking 104

markempa

FEBRUARY 9, 2015

I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Valasys

FEBRUARY 17, 2023

Or you might have been in the market for a long time without significant progress and getting saturated or stagnant. Because businesses differ from one to another in terms of maturity, stage, objectives, resources, and markets, there are no set & defined growth hacks that will work for all. Why do you need B2B Growth Hacks?

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Biznology

JUNE 29, 2010

I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. It is not something marketers grew up doing. MM: How would you describe the concept of curating content?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. Teachers tell stories in their lessons, business men and women tell stories in presentations, artists tell stories through their work, and so on. As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Adobe Experience Cloud Blog

MARCH 1, 2017

Author: Josh Ritchie Many content marketers think they’re doing content right. This is where things can get murky for marketers, but don’t get overwhelmed. Content marketing is a long-term process to turn strangers into supporters of your brand. They brainstorm. They monitor upcoming events. Company news. Current events.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

Content Standard

MARCH 21, 2016

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. The good news is that many brands recognize the problem.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. The good news is that many brands recognize the problem.

Domain 40

Domain CMS Development Storytelling Microsite 40

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

Hubspot

MARCH 18, 2018

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 20, 2012

Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. It’s a natural extension of what has always been true: Content that’s relevant and can be trusted as authoritative will continue to drive both your search and social media marketing.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Kapost

MAY 26, 2016

So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. In the world of B2B digital marketing, few things trump brand trust and loyalty.

Microsite 74

Microsite Link Building SEO Ad Building 74

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167