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5 Examples of Creative Healthcare Content Marketing

Contently

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Mayo Clinic | Sharing.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

Closing sales requires the ability to develop trust and personalize the way you communicate. Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Also, we can share values and marketing messages through personas.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). Transparency, trust and visibility are key tenets of everything they do. Sprout Social.

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What It Means to Get Branded Content Right

Content Marketing Institute

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. It’s called interactive storytelling. What is Interactive Storytelling? So why would businesses use storytelling in their marketing efforts? This is very powerful.