Content Marketing Institute

MAY 22, 2018

Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Content hubs: Capital Ideas. Read more>> Click To Tweet.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Personalize Your Content. Marketing automation in senior care helps you personalize your lead generation efforts. You’re not alone.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. And while it’s important to share various types of content to showcase your brand voice and personality, make sure your values are showcased regularly as well. Download the free corporate communication plan template to get started. Sprout Social.

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Branding 128

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." Fubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization.

Design 101

Design Examples Best Practices Microsite 101

PureB2B

APRIL 2, 2017

You can also build a microsite with landing pages that capture lead data. This can be in the form of a downloadable eBook with relevant content, a useful tool, a template, access to a free webinar, exclusive discounts, or incentives via your loyalty program. Create Valuable Content. Blog, blog, blog! Offer Freebies and Incentives.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. g) Templates and libraries. j) Personalized Omnichannel Campaigns.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. But volume and quality is a tradeoff — the time a team saves by sending out email blasts is wasted if that outreach isn't personalized, relevant, and helpful. Refresh your email outreach with these sales templates.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

PureB2B

APRIL 2, 2017

You can also build a microsite with landing pages that capture lead data. This can be in the form of a downloadable eBook with relevant content, a useful tool, a template, access to a free webinar, exclusive discounts, or incentives via your loyalty program. Create Valuable Content. Blog, blog, blog! Offer Freebies and Incentives.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SnapApp

APRIL 26, 2017

Today, like a free-trial personal trainer, I’m going to give you an overview of how to evaluate the status-quo B2B marketing strategy and see what a healthier strategy could look like. . Checklist: Are your landing pages designed with the audience and your goal in mind, or are you using a standard template? Microsites.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

PathFactory

JUNE 28, 2023

PathFactory’s Director of Pre-Sales Solutions Consulting Tim Dubroy Shares Four Ways To Use Templated Experiences I know what you are thinking, a top-X number list? In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. I didn’t think I was reading The Huffington Post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Here are some things you might want to call out: Personal branding–get your name out there! Something to note is that your point person does NOT have to be a Subject Matter Expert. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. It has to come from real people, with real opinions and personal passions. I see social selling and content marketing (and personal branding and social business!)

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Seismic

OCTOBER 19, 2021

In this post, we’ll explain digital sales rooms in detail, as well as how your organization can use them to personalize virtual buying experiences. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. What is a digital sales room?

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Albacross

JANUARY 17, 2020

PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails. It avoids you having to contact a generic email address and, when calling, allows you to ask to speak to a specific person rather than the person in charge of marketing, finances or whatever department you are looking to contact.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

JULY 29, 2015

Interactive content is any user experience (commonly a web-based tool or microsite ) that has an interactive element and allows the user to participate in the content and find out some useful answers or results. Personality Insights Demo from IBM’s Watson Developer Community. Think of a survey tool or an interactive infographic.

Interactive Marketing 165

Interactive Marketing Content Marketing Microsite Paid Search Agency 165

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Pages can be built with Genoo’s free standard design templates or clients can pay Genoo $500 for a custom template.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 18, 2008

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Content Marketing Institute

JULY 18, 2018

The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. And, they would innovate by upgrading to the newest version of the enterprise CMS, which included marketing automation and personalization capabilities. The cadence slowed to a crawl. Sound familiar?

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

SnapApp

SEPTEMBER 26, 2017

Do you use tools outside of Google Apps and Microsite Office to track projects and payroll? (p. One, now that you have an on-brand interactive template, the next piece of content you make can be done twice as fast – literally just subbing out the copy to promote a different event or ebook. . We’ll take anyone. .

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Microsite 48

ClearVoice

NOVEMBER 27, 2019

They can range from simple, themed series of posts on your social media to complex national advertisements, or even in-person events. Yes, an in-person event or presence at a conference should be treated like a campaign.) Examples include graphics, photos, widgets, forms, frames, code, non-branded templates (e.g.,

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

Content Standard

OCTOBER 15, 2018

Content managers should also integrate repeatable quality checks, such as guidelines and scorecards, into content templates to eliminate unnecessary back-and-forth and redundant feedback. The personalization mandate isn’t simply about following marketing trends. What Does Personalized Content Look Like?

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Hubspot

AUGUST 20, 2014

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign. 1) BankHumanAgain.com - TD Bank.

Microsite 28

Microsite Viral Marketing Paid Search Agency Act-On 28

Hubspot

DECEMBER 16, 2013

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. It has personality. This person is accountable for seeing a campaign, promotion, product launch, or asset creation all the way through, and involves the right people to make that happen.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Continue reading to download my project management templates and emails I used to book speakers -- all available for free. Table of Contents. 1) What is a virtual conference?

Conference 71

Conference Lead Generation Work Management Marketing Management 71

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Hubspot

DECEMBER 14, 2015

What better way to celebrate your loved ones at the holiday dinner party than with personalized Coke bottles? To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. Microsites are great ways to highlight a specific campaign or target a specific buyer persona.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

DAGMAR Marketing

NOVEMBER 27, 2019

This video from Mint.com explains its personal finance management product and shows how easy it is to use. If you or your employees are featured in the video, all the better—you’ll be adding a personal touch and helping prospective customers get to know you, while putting your company’s expertise in the spotlight.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Hubspot

MARCH 10, 2016

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A COS is basically a CMS (Content Management System), but optimized to deliver customers the most personalized web experience possible. 6) Blogging. Find out why.). 21) Context.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

When you're a solopreneur or have just one person dedicated to marketing, it's pretty clear who runs content marketing -- you're a full-funnel marketer. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

Personal Stories. Connect the dots between your personal story and what your readers really care about, and they’ll eat it up. So he gets to become a thought leader while also showing his humanity—creating a personal and somewhat humorous connection with his readers—all at once. It’s brilliant. Tear Sheets.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Personal Stories. Connect the dots between your personal story and what your readers really care about, and they’ll eat it up. So he gets to become a thought leader while also showing his humanity—creating a personal and somewhat humorous connection with his readers—all at once. It’s brilliant. Tear Sheets.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168