Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93