Advertorials Microsite Personalization Template 
Convince & Convert
DECEMBER 30, 2015
Personal Stories. Connect the dots between your personal story and what your readers really care about, and they’ll eat it up. So he gets to become a thought leader while also showing his humanity—creating a personal and somewhat humorous connection with his readers—all at once. It’s brilliant. Tear Sheets.
Convince & Convert
SEPTEMBER 15, 2015
Personal Stories. Connect the dots between your personal story and what your readers really care about, and they’ll eat it up. So he gets to become a thought leader while also showing his humanity—creating a personal and somewhat humorous connection with his readers—all at once. It’s brilliant. Tear Sheets.
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