Walker Sands

APRIL 5, 2019

Upon launch, the Walker Sands team deployed an integrated promotion strategy, which included robust media outreach, promotion via Nintex’s owned channels and the production of three 60-second videos detailing the most prominent broken processes in corporate America: employee onboarding , document mis(management) and customer pain points.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Convince & Convert

FEBRUARY 18, 2016

To participate, professionals were invited to visit a dedicated microsite, where they could sync their LinkedIn profile and select from 12 pre-populated IN word examples are listed, from “inspiring” to “international” to “intense.” The ten best IN moments were shared on the L’Oréal company page at the end of the campaign.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

PathFactory

MAY 11, 2022

For instance, at PathFactory, we launched three new products in less than two years to address our customers’ requests for more content intelligence : our Microsite Builder (which complements the Campaign Tools module), the Virtual Event Experience (VEX) and Website tools modules.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

KoMarketing Associates

OCTOBER 16, 2012

The growth in guest blogging outreach and the notion that guest blogging alone will benefit SEO illustrates the evolution of marketing tactics meant to deliver short term value. If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e.,

Tactics 120

Tactics SEO B2B Marketing Planning 120

DealSignal

AUGUST 30, 2021

DealSignal’s Lead Enrichment tool provides you with a full view of identified contacts and accounts so you can personalize your outreach. For example, you may consider building microsites that speak directly to specific audiences. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And they do this by combining all the modern online outreach strategies available. Henceforth, Vero promoted this initiative with a series of press releases, interviews, and influencer outreach programs. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

OCTOBER 28, 2020

In this post, we'll take an in-depth look into buyer interest, marketing and sales outreach, and sales outcomes over the past six months. To explore the accompanying dataset on your own, you can find our interactive microsite here. Inbound Strategies Continue to Prove Effective for Buyer Outreach. Marketing Emails.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Trend 2: More emphasis on community outreach. Savvy firms understand that marketing not only needs to attract clients, it needs to attract talent, too. Millennials are known as the “cause generation” for a reason.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Bluetext

MAY 27, 2019

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. l) Optimized Social Outreach. f) A/B Testing. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. EditorStahl Click To Tweet.

Advertising Agencies 78

Advertising Agencies Examples Paid Search Agency Lead Ranking 78

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Outreach

AUGUST 9, 2021

That’s exactly the type of call analytics solution we use at Outreach—keep reading to learn more. Suppose your marketing team creates a microsite to promote a new product. The microsite includes a set of landing pages and a free download, each with their own link to call for a free demo. What is Call Analytics?

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

The ROI Guy

OCTOBER 22, 2010

There are more channels to reach customers – email, microsites, social networks – and businesses must develop more cohesive marketing plans. The result, more noise and less engagement. Marketing channels have changed and grown The Internet has vastly changed the way we communicate. It has also changed the way companies market.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Content Marketing Institute

MAY 24, 2018

We built a microsite, an area on our website devoted to influencer marketing. Mention created a microsite to serve as one-stop content shop for #influencermarketing, says @mrwhatman. But having a few good brands (our friends) made the rest of the outreach much easier. We built the microsite. Click To Tweet. Wrapping up.

Microsite 104

Microsite Content Advertising Agencies Lead Ranking 104

Albacross

JANUARY 17, 2020

When we outreach to these companies, they already have a prior knowledge of who we are which in turn makes it less of a cold call or email. One thing that has brought me a lot of leads is cold email outreach. Lemlist It is also another must-have if you are doing cold email outreach. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. Outreach helps sellers build greater mindshare. CEOs weigh in on GTM resilience and growth. Thank you, Digital Shift attendees!

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

PureB2B

MARCH 27, 2019

Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. This tactic should be adopted to account email outreach messaging. An optimized website should be high on your priority list.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. B2B tech sales are increasingly originating from digital channels, such as: Email. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Eric Mower + Associates

JUNE 5, 2019

Review your employee policies and make sure they are as inclusive and welcoming as your marketing outreach. For destinations and CVBs: Have a landing page or microsite for LGBTQ+ travelers with a welcoming statement and links to local Pride events, LGBTQ+-friendly attractions, hotel packages and community resources.

Advertising Agencies 81

Advertising Agencies Microsite Work Management Marketing Management 81

B2B Marketing Exchange

NOVEMBER 15, 2023

Account-Based Marketing Campaign Mutiny Mutiny’s ABM music video campaign elevated personalized outreach by identifying 30 target accounts based on specific criteria and partnering with a freestyle rapper known as “Sales Rapper” to create custom rap videos mentioning key contacts and their pain points by name.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

PureB2B

MARCH 27, 2019

Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. This tactic should be adopted to account email outreach messaging. An optimized website should be high on your priority list.

Account Based Marketing 55

Account Based Marketing ABM Creativity Personalization 55

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Biznology

NOVEMBER 29, 2011

Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. From: Chris Abraham <cjabraham@miriamskitchennews.org> The first thing you’ll notice is that I am doing the outreach in this example.

Blogger 80

Blogger Domain Outreach Microsite 80

DealSignal

JANUARY 25, 2023

DealSignal’s Lead Enrichment tool provides you with a full view of identified contacts and accounts so you can personalize your outreach. For example, you may consider building microsites that speak directly to specific audiences. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Biznology

OCTOBER 18, 2016

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. Following up twice after the initial email outreach. Outreach : how best to pitch? I generally include B-D-list bloggers in general long-tail bulk email outreach. Outreach: The Catch Is the More Important Part.

Class 80

Class Long Tail Marketing Blogger Media 80

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 5) Outreach and Promotion. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos. Example: Marketo. Example: BuzzStream.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

ClearVoice

JULY 12, 2022

Add in the recent advancements in AI and machine learning, and there’s no limit to how sales and marketing can use data from prospects and clients to make their outreach efforts more effective with each attempt. With more and more tools available to capture, process, and even learn from data, a data-driven campaign can get better over time.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Webbiquity

JULY 26, 2010

Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Aaron Pearson ( @apearson ) + others. What B2B communicators can learn from the 2010 World Cup , June 14, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Following up twice after the initial email outreach. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. DH: We run listening reports and do outreach to provide the correct information.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Marketing Institute

OCTOBER 8, 2018

Running a coordinated campaign, where all separate elements feed to the core video, will help your outreach. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. Your videos shouldn’t be treated any differently.

Rules 109

Rules Video Marketing Lead Ranking Paid Search Agency 109

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Build quality backlinks using public relations and outreach. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%). In-Person Events (69%). Blogs (67%). Branded Content Tools (47%). Infographics (45%). Mobile Apps (42%). Creating and Maintaining an Impactful Website.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128