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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. Marketers can take account data or visitor data to create a personalized experience for a one-to-few or one-to-many approach.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.