Onalytica B2B

DECEMBER 11, 2017

Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. I started in graphic design, transitioned to content marketing and then social media marketing and now influencer marketing which allows me to combine all my prior experience and skills.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

NOVEMBER 1, 2017

I have been involved in Digital Marketing (SEO, Social , Digital Strategies)as a business practice from the beginnings of SEO and Social Media Marketing. Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives. Many social media management tools ( Hootsuite , Digimind … ). WordPress

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

APRIL 5, 2018

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

DECEMBER 6, 2016

Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. Understanding this process and how your influencers work, will also enable you to create content using the kind of language that is likely to resonate, in turn increasing the likelihood of shares across social media.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! .

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

NOVEMBER 6, 2017

Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Self-taught how to grow my own personal brand on social media. Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. Social Media Marketing. On The Tools (creative branded content).

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Top 10 Social Media Influencers to Watch, Social Media Explorer. Location: Chicago, IL.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 17, 2016

Integrating an influencer marketing platform such as our IRM tool (Influencer Relationship Management), allows you to interact with and nurture prospects in a less intrusive and ‘salesy’ way. Especially since consumers are turning to social media to seek reviews and advice on a brand- especially in the millennial market.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

NOVEMBER 1, 2016

This content then has the ability to reach a wider audience; while influencers are likely to have a similar calibre of followers to your brand, they will open up your brand’s content to a new network of readers, increasing the likelihood of shares and likes across social media. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

OCTOBER 18, 2016

Along with some action shots from the evening, we have complied the most insightful quotes from our panellists: Ross Breadmore , Associate Director of Innovation at Synechron; Phillip Trippenbach , Head of Influencer at Edelman & Lucy Hall , Social Media Strategist at Avviso Media. .

Network Marketing 138

Network Marketing Social Media Consulting Social Marketing 138

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. So, if you’re going to spend more on social media adverts, now is the time to do it! EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

FEBRUARY 16, 2017

Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. MAKE YOURSELF SEEN.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Onalytica B2B

NOVEMBER 10, 2016

SOCIAL MEDIA. Create inspiring, humorous or informative content that Millennials will feel compelled to share across social media. Focus on customer service, particularly on social channels (Millennials will take to social media to share both positive & negative experiences). exhibitions and day festivals).

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. And that takes time.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

JANUARY 17, 2018

This morning check includes catching up on emails, checking social media notifications and general social media browsing. They are immediately exposed to media from the moment they open their eyes. Get a free trial of our influencer discovery tool here. What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

JANUARY 6, 2016

The average earned media value (EMV) from US influencer marketing programs was 1.4 31% of high-growth firms now have a formal employee advocacy program in place, according to a recent report conducted by Hinge and Social Media Today. Maturing of Influencer Marketing Tools. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media. GET IN TOUCH HERE!

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

MARCH 17, 2017

For example, if a particular feature of the tool will automate something that you’re currently doing manually, then this will free up time to be doing something more valuable- this is a major benefit that senior managers will appreciate. #9 9 Steer clear from vanity metrics; focus on outcomes, not outputs.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

JANUARY 18, 2018

I think Scott is very good at cutting through the BS and explaining how new tools and/or concepts will or will not affect the Martech space. I’ve spoken at Eloqua and Marketo conferences, I’ve beta tested Martech tools for many companies and I’ve written blogs for other publications. OUTSIDE OF MARTECH WHO ELSE INFLUENCES YOU ?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

NOVEMBER 22, 2018

Shift your focus on helping your employees become influencers and subject matter experts by giving them quality content to share with their audiences, and training them and giving them the tools to create their own content. Are your employees brand advocates? Segment, strategise and THEN engage.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

FEBRUARY 24, 2016

of salespeople who incorporated social media into their process outperformed their colleagues. Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. Top Dog Social Media.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

MARCH 9, 2017

While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. If you’re a brand looking to identify relevant influencers to engage with, click the button below to try our influencer discovery tool free for 7 days. CLICK HERE FOR A FREE TRIAL! appeared first on onalytica.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

MAY 26, 2016

I look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” I predict teachers will begin taking their formative assessment to the next level with technology tools. ” Vicki A. ” TOPIC ANALYSIS.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

JANUARY 12, 2018

Technology is a powerful enabler of the kinds of transformations in the brand/customer relationship, but it’s just that – an enabler. Mautic in marketing automation, Klaviyo in email, and PebblePost in DM are challenging the entrenched norms in each of those respective categories.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. We built a new tool to do this. Virtual Social Media. Lunn Farrow Media. Social Media Today. The game has changed.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MARCH 23, 2016

“Twitter was the first social media tool I used as a blogger to get the word out there. It has changed so much throughout the years but one thing that has stayed the same is that Twitter continues to be the best tool to help me promote my blog, connect with readers and brands, and engage with the community in real time.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

MARCH 18, 2015

Consumers have already been seamlessly integrating digital health tools into their daily lives to monitor and improve their health. The CDC (Centers for Disease Control and Prevention) has even indicated that digital health tools can help prevent diabetes. Obviously this data is also integral to the ResearchKit tools.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

JANUARY 18, 2017

In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. ” Matt McGee – Editor-In-Chief of MarTech Today. TOP 50 INFLUENCERS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

AUGUST 26, 2015

A new report by New Media Consortium and the EDUCAUSE Learning Initiative gives a five-year prediction for emerging edtech. The report also suggests there will be a growing focus on data-driven learning, measurement and assessment, with better tools for teaching, more targeting of at-risk students and more detailed student profiles.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. Social Media Today. It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. The most important part of content is to actually get people to read it.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. Jeff Bullas – CEO at Jeffbullas.com Pty Ltd.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 9, 2015

From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 YIDeveloper. Yodlee Interactive. Keynote_2015. Keynote 2015.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is. Probably not.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

FEBRUARY 17, 2016

In order to be ground-breaking, you need to break a few tools along the way. This data feeds a myriad of solutions such as health and fitness coaching tools, medical diagnoses, and even predictive analytics regarding a person’s potential for various medical conditions or events. Oxford Media. CloudEXPO ®. IBMResearch.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50