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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

With stats on the amount of time you’ve spent listening, your top artists and a playlist of your top 100 songs, the annual round-up has become a staple for users. It’s also become a hot topic on social media. Spotify Wrapped comes in an easily shareable format with quick links to repost to your favorite social media platforms.

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17 TikTok stats marketers need to know in 2021

Sprout Social

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

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26 TIkTok Stats to Know in 2020

Hubspot

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Even if you still aren't quite sure what TikTok is, you've probably seen a video meme on social media that was created and published in the app first. Alexandra Daniels ??

Stats 101
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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

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The ultimate guide to evaluating influencer media kits

Sprout Social

For brands, combing through influencer media kits can be stressful. An influencer media kit can clue you in on all of the above, granted you know how to audit one. In this post, we’ll dig into what to look for in a media kit to ensure better creator partnerships. What is an influencer media kit, anyway?

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