| | | Buyerology | |  Media + Public Relations | 3 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY JULY 24, 2011  The New Social Buyer Ecosystem We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions. Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes. | BUYEROLOGY NOVEMBER 1, 2010  The Design of Buyer Experience The recent advances in technologies related to the Internet, interactive digital media, and social media represent the coalescing “tipping point” that is shifting buyers to have expectations for improved experiential opportunities that have not existed before. Cover via Amazon. The expression “monumental shift” is a powerful one. | | | | | |
| BUYEROLOGY JUNE 13, 2011 Social Buyerology: Turning Insight Into Influence A starting point I believe is to take a hard look at what I believe is a fundamental change on the part of social buyers related to the old adage of turning insight into action. This is where insights become critical to interpretation and understanding how to create integrated efforts that feeds such things as web traffic, leads generated, social branding, viral public relations, and etc. Related articles. Image by smemon87 via Flickr. This is the fourth and last installment of my initial reflection on Social Buyerology. Connect. | |
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