Three reasons why the future of public relations is red hot
grow - Practical Marketing Solutions
MARCH 2, 2015
I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? This’s not far from pitching press releases to media outlets, is it?
A Public Relations Case for Digital Marketing
SEPTEMBER 12, 2012
Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Since 2004, digital marketing has evolved to include not just Web sites and SEO, but social media, content marketing, newsjacking, online PR, customer service, video, audio, blogs, microblogs, Tumblr, Pinterest and the list goes on. Storytelling.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Use social media to promote it.
Should PRSA Sanction Public Relations Practitioners?
NOVEMBER 29, 2013
In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.
The Public Relations Metamorphosis: Social Media is Here to Stay
DECEMBER 13, 2012
Public relations strategies and tactics have certainly come a long way in the last several years. With the advent of new technology and burgeoning new social networks at our fingertips, the definition of public relations now embraces the words, “engaging” and “relationship building.” Well, it’s now obvious that social media is here to stay.
24 Sphere Bytes Reflect Core Learnings about Social Public Relations
AUGUST 30, 2013
When you are recruited to write a monthly column about a specific area of practice—public relations—relating to maximizing social business, one tends to spend that dedicated time on the big picture, including focusing on matters that impact and resonate with the majority of enterprise leaders, rather than a localized, topical and transient organizational “campaign” or … Continue Reading 24 Sphere Bytes Reflect Core Learnings about Social Public Relations by Judy Gombita - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
Death by Content: How Press Release Abuse Killed Public Relations
AUGUST 31, 2011
And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. Public Relations, as a profession and a function, will simply cease to exist.
Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
MAY 24, 2012
Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., grunt out some canned corporate or marketing messages on social media platforms…after five revisions and three levels of approval). Note I recognize that there are many enlightened marketers and salespeople in social media.)
Bytes from the PR Sphere: Distilling the Social Components of Public Relations
SEPTEMBER 27, 2011
Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. Remember what I just said about distilling down the essence of a concept for social media? Public Relation
Dominate Your Next Event With a Great Public Relations Strategy
Modern B2B Marketing
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Event Goals and Metrics. How many press releases will you write?
How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
MARCH 19, 2013
public relations can be a critical ingredient in your marketing mix. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. What he or she has posted related to the subject on social media outlets. Snooze. Opening a new office?
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. It’s about relating, it’s about engaging.
4 Ways to really engage your customers on social media
NOVEMBER 4, 2016
Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. If your business supports a cause, it’s even easier to craft a campaign and share the details about it via your social media pages.
Content shock re-visited, the content marketing myths and realities
grow - Practical Marketing Solutions
JANUARY 16, 2017
It was the most-researched post I had ever delivered to the publication and it took many hours of work. I’m not giving up, at least for now. Social media marketing, mobile, content … it all works really well. Consider the dramatic changes in content forms, distribution, and evolving roles of the social media platforms. By Mark Schaefer. Content Shock. What do we do?”
How Putin’s brand inspires Trump
SEPTEMBER 16, 2016
As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. This turns a vibrant news media into an echo chamber for the Kremlin, minimizing and even eliminating journalists who oppose him, as well as inserting peacemaking and military initiatives into regional conflicts like Syria and Israel-Palestine. Both are authoritative kindred spirits. Like this post?
How storytelling can shape the corporate brand and culture
DECEMBER 19, 2016
This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams). like a computer program).
What it’s like to be hugged by a brand. Literally.
grow - Practical Marketing Solutions
DECEMBER 12, 2016
Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging. Lead generation through inbound marketing. Native advertising.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Trust me.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?
Social Media Explained. Really.
grow - Practical Marketing Solutions
FEBRUARY 19, 2014
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter?
Is your social media marketing about listening or talking?
JUNE 5, 2012
You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. That person may very well be Chris-Frigging-Brogen himself! Rightfully so.
Social media strategy leaders: Hester Tinti-Kane
OCTOBER 26, 2016
So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself! Should be interesting.
A sales pitch isn’t a relationship
AUGUST 31, 2015
rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. At least there was no PowerPoint. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. It had been pitched as a “get acquainted” call. Time Machine.
The state of the nation on SEO, content strategy and earned media
grow - Practical Marketing Solutions
JANUARY 20, 2015
What’s the role of customer connection in this? A few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. What you’re saying is that SEO today almost harkens back to traditional public relations.
Eight media relations tips most PR pros totally miss
MARCH 3, 2016
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor at a tech news site. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. Give me facts.
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Social Media marketing agency social media marketing
Social media monitoring: why it’s a must
MAY 6, 2015
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.
Social media strategy leaders: Robert Bochnak
JANUARY 17, 2017
How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. At that time, social media was one of a number of areas I covered in the job.
Analyze your target’s buying process, for greater marketing efficiency
OCTOBER 7, 2016
Consider which media make the most sense at each stage. When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Voila! Let’s look at how this works. But you can get more granular. And so on.
In praise of social media mediocrity
MARCH 26, 2013
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Related articles. Come on!
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. Earned media. The post The state of earned media blogger outreach appeared first on Biznology.
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
Public relations is not what it used to be. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.
Hey PR: make way for content and creativity
MAY 6, 2016
Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. Social media was the second driver, cited by 71% of respondents. The top skills after writing?
Are you a social media forager?
JUNE 18, 2013
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. And you surely won’t starve foraging. You’ll always be fed. Do you need to?
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. Consider ways to build your social media to target your audience.
I’m an influencer, pay me more!
JULY 26, 2016
Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? Lucky for me, a major focus of our time together was influencer marketing.
My Best Biznology Blog Posts of 2016
DECEMBER 27, 2016
What’s even more exciting is that Earned Media PR and Marketing is still alive and well — you just need to not suck! Take your bloggers and social media influencers to lunch. Earned media influencer marketing demands your awesome. Earned media influencer outreach is alive and well. Exploit the hours employees spend on social media. Like this post?
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
DECEMBER 6, 2016
Can public relations help make it go mainstream ? About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?