Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Unless you are.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. The dirty little secret of media relations is that the commenter is basically right. There are millions of businesses worthy of media coverage, yet only a select few receive it every day. It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played.

Media 80

Media PR Public Relations Press 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? Or improve your PR efforts? Not only is it good for those, but social media can do lots more, too. That lack of focus leads to the sort of backlash against social media you’re starting to see. It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.

Social Media 80

Social Media Media Wikipedia PR 80

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself. This Time, It’s Personal.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

MAY 17, 2013

Photo credit: Wikipedia. In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc. The SEO process looks the same, for the most part, for any website owner. The process begins with industry and keyword research, then on site optimization, and then ongoing link building.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Brazilians are heavy users of mobile services and social media.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

MARCH 15, 2016

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. This is actually good news for the B2B Marketer.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. And they’ll talk a lot more when you do something really dumb.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Scoop.it

SEPTEMBER 22, 2020

To help you create a killer email copy, we are here with 5 tips that Wikipedia won’t tell you about. that allows you to access content from third-party sources including websites, PR publications, and other media portals. Use the power of storytelling. We all love stories. Do it like Wistia does. Have an actionable CTA.

Conversion 87

Conversion Optimization Content Curation 87

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Moz

JULY 14, 2020

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. I'll have to watch again and again. There’s so much to do.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. I'll have to watch again and again. There’s so much to do.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. I'll have to watch again and again. There’s so much to do.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It’s not that the blogger is out to shame and embarrass PR agencies. It is a case of the abuser blaming the victim, the blogger.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Pay per PR placement. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. There I was able to sell and create more robust websites which required some marketing to drive traffic.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Hubspot

SEPTEMBER 4, 2014

Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical.

Social Media 28

Social Media Media PR Public Relations 28

Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Content Standard

OCTOBER 2, 2015

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. If you came from PR, you can come up with social media ideas or write blog posts. Tweet This Post. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&#

SEO 80

SEO Wikipedia PR Search Marketing 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. And, at the end of the day, many agencies have given up on earned media because earned media can be risky and it can oftentimes be an all or nothing venture. Tweet This Post.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. 2: Social media is a flash in the pan. B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. 3: Old media are dead. The result? Au contraire.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Hubspot

MAY 24, 2017

Owned Media vs. Earned Media. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." Owned media may also come in the form of case studies, whitepapers, and ebooks. The media type at the opposite end of the scale is "earned media."

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78