xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Instasites (microsites designed for individualized experiences).

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

FEBRUARY 7, 2024

We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. We’d get brought in to help, whether it was for a microsite or a larger project. And how do we make it as visible as possible?

Advertising Agencies 117

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 117

Oktopost

MAY 12, 2021

A brand community is more than just a powerful business tool. This purchasing incentive is significant, considering that B2B brands don’t usually have the large social media followings that big B2C companies flaunt. . Brand communities are being built on the backs of powerful social media and other platforms.

Communities 123

Communities Ad Building Brand Identity Branding 123

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. We’re tracking prospect data through analytics tools. Using microsites as part of an ABM nurture strategy for top tier accounts.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Use Rich Media When Available.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. HubSpot’s Grader Tool. Entrepreneurship, Value-Adding, and Crucial Conversations.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Smashmouth Marketing

SEPTEMBER 30, 2009

One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Smashmouth Marketing

SEPTEMBER 29, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2 One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. Kim: I agree that social media has been the hot topic.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. Travelers have to enter fairly specific details about their upcoming trips, including the dates and who is covering for them.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Instasites (microsites designed for individualized experiences).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

SmartBug Media

JULY 22, 2020

Lastly, you’ll need a marketing automation tool, ideally one that’s integrated with your CRM, to help you implement and report on your strategy. If you’re using integrated marketing automation and webinar tools , you have even more options to target your follow-up based on criteria such as who attended the webinar or how long they stayed.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Kevin Indig

AUGUST 7, 2023

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. Others are great on cable news programs, while they might struggle in the social media world. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media' A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Convert

JULY 28, 2021

Text Optimizer is a helpful tool helping you reverse engineer search intent and cluster it into underlying concepts for you to create a copy with various buying journeys in mind: Once you run Text Optimizer for your target query, select around 10 concepts to use in your copy to better optimize it for a particular journey.

SEO 145

SEO SERP Trends Keywords 145

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. One interesting tool in particular is Twitter #chat. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing. I’m A Strategist!

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

PureB2B

APRIL 2, 2017

As consumers become increasingly dependent on the internet in their day to day lives, the feasibility of email as a communications tool will hold steady. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Tips to Build a Relevant Email List.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

The Lead Agency

APRIL 6, 2020

Simply put, if you react too severely too quickly and cut costs, people, and marketing, you have fewer tools and resources available to keep your business going. If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

KoMarketing Associates

OCTOBER 16, 2012

About a week ago, Matt Cutts addressed the issue of guest blogging for links in a Webmaster Tools Video. If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Does your blog have its own blogging strategy and are you building a reputation within the industry with such a strategy?

Tactics 120

Tactics SEO B2B Marketing Planning 120

DivvyHQ

APRIL 8, 2016

A good strategy for a new content initiative is often a converged media approach that provides a boost in the beginning, but gets less expensive over time as your audience grows. Converged Media Strategy Example. Here’s a few converged media tactics that would get the ball rolling: 1. Download it today.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Ambal's Amusings

MAY 12, 2010

In 2010, organizations will increasingly deploy marketing automation tools. Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Also considers social media searches as well. Uses social media to further validate solutions. Here’s the difference: Tactic Theme Destination Key.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Also considers social media searches as well. Uses social media to further validate solutions. Here’s the difference: Tactic Theme Destination Key.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

PureB2B

APRIL 2, 2017

As consumers become increasingly dependent on the internet in their day to day lives, the feasibility of email as a communications tool will hold steady. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Tips to Build a Relevant Email List.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SnapApp

JUNE 7, 2018

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. While we can’t magically create more hours in a day or snap our fingers and increase our budgets, we can lean on content tools like interactive to work smarter.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40