Rain: The Growth Agency
APRIL 16, 2020
Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Smaller businesses have exited Facebook and YouTube, for example, causing these two channels to become more efficient.
Trade Press Services
JANUARY 15, 2024
When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Navigate the Channel
JUNE 21, 2023
.” The two basic reasons for social media posts are to inform and to persuade. Some people like to include “to entertain” as a separate purpose, but think of that more as a tactic to inform or persuade and not a purpose of its own. each year, and YouTube and Instagram are both losing users.” Where did they go?
Biznology
MAY 1, 2018
Social Media Planning and Calendaring. Even today, social media is often not integrated into the greater corporate strategy. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you. Social Media Strategy.
Choozle
AUGUST 20, 2021
Q: What kind of strategies and tactics do you use for your travel destination clients? MR: Because every destination’s visitor profile is different, as is every destination’s needs, every digital media plan must be unique. Q: How have these strategies and tactics changed over the last year?
FunnelEnvy
SEPTEMBER 4, 2023
Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming. Tailor your tactics to match your goals. Tip 5: Link to Your Website Early and Often.
Martech
JANUARY 3, 2023
On top of that, many of the media measurement approaches (e.g., The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). Both tactics can be layered into existing media plans to provide outsized media budget efficiency.
Expert insights. Personalized for you.
52 
Let's personalize your content