Bionic
FEBRUARY 7, 2023
As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?
illumin
OCTOBER 20, 2023
This method not only maintains user privacy by not relying on personal information or tracking individual behaviors but also lets brands reach a wider audience by targeting users based on relevant content. Additionally, contextual targeting is more privacy-friendly, as it doesn’t require tracking of user behavior.
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Liveintent
OCTOBER 19, 2021
But before you run off and start adding loads of new channels onto your media plan, it’s important to consider if these channels can deliver on critical criteria. Privacy and Security. Customers are losing trust in social channels like Facebook — and in media companies altogether. First-party data.
Martech
AUGUST 29, 2023
Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.
Martech
AUGUST 23, 2022
Planning media placements and buys for any platform entails often-proprietary tools, ad formats, and targeting and measurement data. Only time will tell how other dynamics pertinent to streaming TV ad planning will play out, such as data privacy regulations and gaps in media measurement.
Choozle
JUNE 16, 2021
Another big change over the past year has been shifting how we (and consumers as a whole) consider data privacy. What’s more, the ongoing roll-out of new tactics (like podcast advertising ) has allowed us to expand the media plan to incorporate additional tactics under a unified media strategy.
Digilant
OCTOBER 8, 2020
As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. Here are a few resources to help you prepare for the changes in consumer privacy.: .
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