Convince & Convert

SEPTEMBER 7, 2010

A tall order, to be certain. I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Single Grain

DECEMBER 3, 2020

Here's a more detailed definition of a promotional plan: In other words, the promotional plan includes a number of marketing tactics and promotional activities that the company’s marketing team will have to undertake. Here’s what some of these activities might be: Public relations. Social media marketing.

Template 136

Template Promotion Planning SWOT 136

Brandpoint

FEBRUARY 22, 2024

Your media planning and creation strategies matter, so it’s important to avoid some big mistakes that could potentially turn off readers and damage your reputation. Apply the sentiment to advocacy content by not bringing others down in order to lift your message up. No surprises.

Content 62

Content Opinions FAQ High Quality Lead 62

Convince & Convert

SEPTEMBER 14, 2010

I think doing some “gathering&# before you go hunting is in order, in the marketing world – social or traditional. And in thinking of CRM and social media, it made sense to think of hunting as an approach. Is a “tag&# predictive of a result if you send the right message at the right time thru the right medium?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JUNE 24, 2010

How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 4, 2010

I'd rank the goals of blogging – or any communication – thusly, in order of priority. Thanks for the perspecttive. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? But, it gives you a good place to start and helps you find your audience.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Single Grain

JUNE 5, 2019

In the confirmation email of their purchase, for example, you can send them information on their order and then include an incentive or reward for making the purchase. So, if they have made a purchase or they signed up for a free trial, they will receive an email. You can also decide how much money will be spent on your marketing activities.

Planning 68

Planning Marketing Plans Work Management Enterprise Management 68

Convince & Convert

JUNE 7, 2010

RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

[link] La cultura corporativa es clave en el éxito de una campaña #SMM Jennwheeler2001 I've been fortunate in that my company higher-ups have been all for testing the social media waters, and it has evolved into a very fun and creative full-time gig. The only problem I've encountered is the trepidation associated with personal blogs.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. link] Matt Social media isn’t really marketing. link] Matt Social media isn’t really marketing. Thanks much for the comment.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 1, 2010

A pick that could potentially be packaged with Utah's first rounder the Wolves have the rights to in order to land another top ten pick in a deeper draft than last years… It's all speculation and time will tell, but I do have a lot more confidence in David Kahn, then I ever had in Kevin McHale.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 28, 2010

That's right, when you open an account with us, you can simply place in your orders or inquire us for detail. [link] Replica Gucci Handbags Why settle for the expensive alternative when you can get designer knock off bags from OEBags at hundreds of dollars or LESS?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Contently

JULY 29, 2016

Plenty of the services offered by consultancy agencies are also offered by traditional ad agencies: marketing management, branding strategy, ad and content development, media planning, and so on. “That mix of strategic planning and creative execution remains the stronghold of traditional agencies.”

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic. As “True Blood” details in painful repetition in nearly every episode, a vampire can’t come storming into your house. Vampires have class.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

AUGUST 3, 2010

do these in order to test theories and satisfy my curiosity. Mobile Sites for B2B BlackBerry Users - Social Media B2B , July 12, 2010 In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. being more widgetized.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. being more widgetized.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Companies should go into the RFP process looking for a partner, not an order-taker. I completely agree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

Hence, the ROI of social media. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? link] jaybaer Your real life is more interesting than your business life in 95% of the cases. link] Marjorie Clayman pssh.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

AUGUST 25, 2010

Wonder if they’re planning to offer goodies like “checkin&# points toward lattes, etc? If I were Starbucks, I would get creative with the platform in all sorts of ways… imagine sitting at your table and ordering your drink/food from your laptop, and having it delivered?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Online Marketing Institute

OCTOBER 31, 2010

Im a frequent social media conference speaker , and co-author of the forthcoming new book The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Pre-order The NOW Revolution Social media and technology have changed business forever.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. You do indeed need order, a clear path(s) to contribution, but the self selection of the individual is ESSENTIAL. They must choose what they care to work on, submit, iterate on and not be forced because the outputs will likely suffer dearly.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

We have a new item, similar to the fig newton, but filled with strawberry. I highly recommend them. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

However I don't agree that every company will have some level of social media in the next 24 months. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Most people REALLY miss this point since they want to sell more but are already strapped for time.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161

Convince & Convert

SEPTEMBER 20, 2010

The brands that are adopters have figured this out and cast a wide net in terms of keyword monitoring in order to address even the casual commenters. It only takes one penis patch order out of every billion emails to make the numbers add up. link] Glenn Ferrell RT @JayBaer Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

But as a speaker, when you look out in the audience, and nobody is looking at you, and you assume it's a good thing because they're tweeting your stuff, it's a new world order. But, if you embrace the randomness and connect your own dots, you’ll learn a lot about the industry, the people in it, and maybe even yourself.

Social Media 128

Social Media Media Paid Content Conference 128