Convince & Convert

MARCH 4, 2010

I'd rank the goals of blogging – or any communication – thusly, in order of priority. Thanks for the perspecttive. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 24, 2010

How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? But, it gives you a good place to start and helps you find your audience.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 7, 2010

RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

[link] La cultura corporativa es clave en el éxito de una campaña #SMM Jennwheeler2001 I've been fortunate in that my company higher-ups have been all for testing the social media waters, and it has evolved into a very fun and creative full-time gig. The only problem I've encountered is the trepidation associated with personal blogs.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 1, 2010

A pick that could potentially be packaged with Utah's first rounder the Wolves have the rights to in order to land another top ten pick in a deeper draft than last years… It's all speculation and time will tell, but I do have a lot more confidence in David Kahn, then I ever had in Kevin McHale.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. link] Matt Social media isn’t really marketing. link] Matt Social media isn’t really marketing. Thanks much for the comment.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic. As “True Blood” details in painful repetition in nearly every episode, a vampire can’t come storming into your house. Vampires have class.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. being more widgetized.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. being more widgetized.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Companies should go into the RFP process looking for a partner, not an order-taker. I completely agree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

And socia media also gives us power over brands in ways we’ve never enjoyed. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Hence, the ROI of social media. The fact that you’re in public relations?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

AUGUST 25, 2010

Wonder if they’re planning to offer goodies like “checkin&# points toward lattes, etc? If I were Starbucks, I would get creative with the platform in all sorts of ways… imagine sitting at your table and ordering your drink/food from your laptop, and having it delivered?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Online Marketing Institute

OCTOBER 31, 2010

Im a frequent social media conference speaker , and co-author of the forthcoming new book The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Pre-order The NOW Revolution Social media and technology have changed business forever.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. You do indeed need order, a clear path(s) to contribution, but the self selection of the individual is ESSENTIAL. They must choose what they care to work on, submit, iterate on and not be forced because the outputs will likely suffer dearly.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

We have a new item, similar to the fig newton, but filled with strawberry. I highly recommend them. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

However I don't agree that every company will have some level of social media in the next 24 months. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Most people REALLY miss this point since they want to sell more but are already strapped for time.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161

Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. It only takes one penis patch order out of every billion emails to make the numbers add up. Some very cool insights !)

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth. This level of vagary is useless. link] jaybaer LOL.

Social Media 128

Social Media Media Paid Content Conference 128