Bionic

MARCH 18, 2020

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. Although a relatively small thing, we hope this brings stability and order to this part of your life during this time of uncertainty. Feel Connected.

Media Plans 52

Media Plans Media Advertising Agencies Training 52

Bionic

APRIL 30, 2020

In this recorded webinar, Brian Dolan, CEO of WorkReduce , shares the best practices he’s developed through many years of delivering media planning services with remote teams. 13:27 Tips for Managing Media Planning Teams Remotely. 19:14 The Media Planning Lifecycle. This is not that! Video Timeline.

Media Plans 52

Media Plans Work Management Media Rules 52

Bionic

MARCH 26, 2021

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

Order 52

Order Cost Per Thousand Advertising Agencies Broadcasting 52

LiveRamp

JULY 9, 2019

To discover more, view our interactive piece that reveals how the full process of identity resolution is the lynchpin to a host of use cases ranging from CRM retargeting and closed-loop measurement to more advanced use cases, including lookalike modeling and bringing order to your data lake.

Media Plans 75

Media Plans Activities Planning Optimization 75

Bionic

JANUARY 20, 2023

For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. New Media Tools Needed Flexibility in advertising requires agility in media planning and media buying. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

EveryoneSocial

DECEMBER 13, 2018

Creating an Employee Social Media Plan At Your Company. Contrary to popular belief, employees are also using social media to connect with coworkers and increase their knowledge. Savvy employers can foster increased participation and further their marketing reach by creating an employee social media plan.

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Bionic

MARCH 9, 2018

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

Media Plans 40

Media Plans Cost Media Lock-In 40

Convince & Convert

JUNE 13, 2014

But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. Why have social media customer service if, when the customer reaches out, you’re not going to fix his problem?

Social Media 140

Social Media Media Plans Service Planning 140

Bionic

MARCH 11, 2024

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buyer would send an insertion order to the ad sales team. These sellers don’t want to take insertion orders anymore. Yes, insertion orders. I heard you snicker.

Advertisements 86

Advertisements Advertising Work Management Order 86

Bionic

DECEMBER 9, 2022

As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. Order Numbers. See Where Your Ads Broke Bad.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Content Standard

MAY 1, 2015

Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Selling your campaign internally can be the most intimidating part of media planning. Don’t overwhelm yourself with a wide number of partners when you begin media planning.

Media Plans 40

Media Plans Planning Allocation Media 40

Bionic

SEPTEMBER 14, 2022

The latest software upgrade to Bionic for Agencies includes new tools that enable you to: Automatically flow your media budgets from month-to-month. See both planned and actual net media cost by month in your media plan. Enter or override actual net media cost directly in your media plan (no integration necessary).

Budget Programs 87

Budget Programs Media Paid Search Agency Advertising Agencies 87

Bionic

DECEMBER 31, 2021

Here are some of the highlights of the past year: Insertion Orders. In February, you got a major upgrade to your insertion order capabilities. “Tres Comas” Media Planning Tool. . “Tres Comas” Media Planning Tool. Ad Spots Media Buying Tool. Media KPIs That Matter.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Bionic

APRIL 22, 2021

Strata, founded in 1984 then acquired by Comcast in 2005 and rebranded as Freewheel for Agencies, provides media buying workflow automation. Its strength is in creating and managing insertion orders across all types of media – digital and traditional. So, it’s important to have a good insertion order management system.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Multi-Channel 52

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

DECEMBER 14, 2021

Advertisers that choose to take advantage of the new program will also have access to Audience Advisor, a media planning guidance service provided by Samsung Ads. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle.

Advertising Agencies 94

Advertising Agencies Curation Paid Search Agency Advertisements 94

Bionic

MAY 30, 2023

Bionic just boosted the speed of its media planning tool. It helps you finish media plan updates 30x faster than the blink of an eye – a huge improvement! The Need for Speed in Media Planning Your media planning tool can never be fast enough. Any delay disrupts your media planning workflow.

Media Plans 52

Media Plans Media Advertising Agencies Software 52

Choozle

MARCH 22, 2022

In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven Pillars of Programmatic you can use to create consistent success when executing your marketing plan.

Allocation 71

Allocation Advertising Agencies Paid Search Agency Planning 71

illumin

NOVEMBER 20, 2023

With the advent of digital advertising, media buying has become more precise, allowing advertisers to reach their desired audience at the optimal time and lowest cost possible. Media planning focuses on the strategic aspect of the campaign. On the other hand, media buying is the tactical aspect of executing the media plan.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. By expanding to three or more channels, companies can boost their order rate by a substantial 494%. With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. In order for your blog to help with SEO, though, make sure it’s hosted on your website. Blog, blog, blog.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Bionic

JUNE 3, 2021

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow. You also see a summary of spots by week for your entire media plan in the summary row.

Paid Search Agency 52

Paid Search Agency Buy Ads Tools 52

Customer Experience Matrix

FEBRUARY 7, 2016

I've also added a few notes based on the closer look I took at each system in order to classify it. Does the vendor create optimal media plans? The main questions I asked were: Does the system capture individual-level data, not just results by channel or campaign?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Heinz Marketing

JANUARY 9, 2024

For example: the media planning team is not in constant contact with the content team about what is and is not performing. In order to break the band-aid loop, you need to recognize the commonalities and solve the root cause. Timelines are an important part of governance, and your team deserves a solid, dependable process.

Planning 92

Planning Work Management ROAS Paid Search Agency 92

ClickZ

AUGUST 10, 2020

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Predictive analytics & audience targeting.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

ClickZ

FEBRUARY 24, 2023

As the platform continues to evolve and expand, it’s important for marketers to stay up-to-date with the latest trends and best practices in order to maximize their ROI and stay ahead of the competition. The company did amazingly well by getting more clarity on how much activity Meta was driving at top-of-funnel.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Porch Group Media

NOVEMBER 1, 2022

This concept of media planning and the most cost-effective way to reach Maggie flips into knowing how to reach all Maggie the Millennial personas in the US today. That’s where you start to see a difference in media planning. So what’s the most cost-effective mix of impressions across all channels?

First-Mover Advantage 52

First-Mover Advantage Privacy Network Marketing Verticals 52

Martech Advisor

DECEMBER 5, 2019

In the past, marketers and their agencies have delivered incremental outcomes through a planning approach – that is building a media plan with complimentary partners who each have a unique footprint of user reach. Story: Optimizing the creative message, and the order, frequency and flow of messages that the consumer sees.

Planning 53

Planning Advertising Agencies Optimization CPA 53

Bionic

OCTOBER 29, 2019

Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software. Media Planning. Excel Spreadsheets Slow Media Planning. Complicated, Manual Media Planning Process.

Work Management 8

Work Management Media Plans Budget Programs Software 8

illumin

DECEMBER 8, 2023

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. It is also sometimes called Direct or Direct IO.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Digilant

FEBRUARY 28, 2024

What is the right media mix to reach the audiences that matter? In relatively short order, marketers aren’t going to have to spend their time and brain power on such questions—because AI will do it for them. Who should our brand target with its ads? What message will convince people to purchase our product?

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Porch Group Media

OCTOBER 25, 2022

In this evolution from a media planning state to audience planning, brands need something that’s scalable. We can then hold those programs accountable through sales match back in order to see those rich KPIs. Todd: You’re exactly right, Luci. Movers & Shakers Podcast by V12.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

Bionic

APRIL 15, 2021

Bionic for Agencies eliminates all these problems with its new Finance Tab, a vendor bill reconciliation and payment management system that is seamlessly integrated with the rest of its media planning and buying platform. Bionic will connect your bills to the related advertiser, campaign, order, service period, and more.

Vendors 52

Vendors Advertising Agencies Paid Search Agency Ad Agencies 52

Seismic

MARCH 25, 2022

In a recent study, HubSpot found that 51% of marketers who leverage social media plan to increase their investment this year. In order to establish trust, sales reps need to listen and provide value to buyers throughout their purchasing journey. Build trust at scale.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Bionic

MARCH 20, 2018

The accounting team will then be able to plan monthly expenditures by purchase order number and reconcile the plan with the actual invoices. Now that you know your objectives, it’s time to work with the creative team to develop creative assets that match the media plan. Establish Messaging and Creative Assets.

Budget Programs 40

Budget Programs Marketing Budget Creation Allocation Planning 40

ScanmarQED

JANUARY 22, 2024

MTA can only include trackable digital media (including OTT channels). 3) MTA will provide more granularity around what specifically is measured, at times measuring each specific piece of content on each specific platform including the order and time gap of exposure (i.e.,

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Sprout Social

JUNE 16, 2022

They have to scrap their existing plan, create content on the fly, get approvals and somehow make sure their posts align with any posts going out on the channels of the acquired company. A social media planning framework for before, during and after mergers or acquisitions. So what should happen?

Social Media 106

Social Media Acquisitions Planning Media 106