Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Launch Marketing

SEPTEMBER 29, 2017

Objectively understanding the effectiveness and ROI of their marketing efforts is a common pain point for B2B leaders. So how do organizations put the right indicators in place and build the right reporting mechanisms and processes to ensure leaders have the right view of marketing? Understand ROI and Results Attribution.

Marketing Attribution 48

Marketing Attribution Lead Ranking Marketing Qualified Leads ROI 48

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? And how do you measure its effectiveness?

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Is it leads? Gather the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Similarly, many B2B marketers who adopted an omnichannel approach also gained more market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Re-using your content = improved ROI!

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Is content syndication worth the effort? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Webbiquity

DECEMBER 19, 2023

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). Influencer marketing.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Only B2B

APRIL 17, 2024

Understanding Appointment Setting Services Investing in an B2B appointment settting services means mastering your calendar like a pro. The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Why Measure Social ROI. How to Measure ROI in Social Media.

Social Media 174

Social Media ROI Media Brand Identity 174

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

Modern B2B

APRIL 30, 2024

The elusive martech ROI The report uncovered that a pressing concern among marketing leaders is Return on Investment (ROI), with improved marketing ROI noted as the top measure for evaluating the success of their marketing technology investments.

Marketing AI 52

Marketing AI B2B Marketing Marketing & Strategy Paid Search Agency 52

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Today’s information experience for buyers of B2B products and services is proliferated with content. Here are a few of my main takeaways.

ROI 114

ROI B2B Work Management Guidelines 114

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 117

Planning Allocation Process B2B Marketing 117

Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Only B2B

NOVEMBER 20, 2023

Introduction In the realm of B2B marketing, precision is paramount. Account-Based Marketing (ABM) has emerged as a powerhouse strategy for crafting tailored engagements with key decision-makers. Research from Alterra Group found that 97% of marketers achieved a higher ROI with ABM than with other marketing initiatives.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles B2B Marketing ABM 62

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming. With the right strategies, these can be avoided.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. The most successful B2B campaigns connect with people on a human level.

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105