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The Salesforce.com AppExchange – A Time Saving Resource for Marketers

Adobe Experience Cloud Blog

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com. Plus, over 70 of them are free. . Easy to find the solution you need.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo sends first follow-up email. Wait 2 weeks. Wait 8 weeks.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Marketing and Sales Alignment: Beyond the Tipping Point.

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman What a packed day here at the Marketo User Summit! She also discusses the top 3 executive concerns with L2RM and some tips on how to work on them: Revenue focus: calibrate the marketing team to the goal of revenue. Be sure to follow The Marketo Summit on twitter at #mus12. We are trending in San Francisco.

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The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Adobe Experience Cloud Blog

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. Another suggestion was monthly refresher courses on marketing automation training, tips. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Salesforce.com Webinar Invitation Gets It Right. 21 Tips & Other Impressions from the Marketo User Summit. Getting the Most from Salesforce.com: A Conversation with David Taber. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold.

Lead Gen 100
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Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else

Adobe Experience Cloud Blog

To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. You can screen-print a cool salesforce.com related image on a t-shirt at the User Experience Area in the Dreamforce Developer Zone. Wonder where people get their cool salesforce.com clothes and bags?