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Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe.

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Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Vidyard

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Vidyard

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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How Facebook Watch Will Change the Game for Marketers

Adobe Experience Cloud Blog

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. Watch is expected to release to the mass market on August 28 with roughly 40 shows in the first roll out.

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3 Rules for Better Video Marketing

Convince & Convert

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

When you release these videos certainly matters, but you must also create something that effectively engages your audience. YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. If you want to improve your attendance rate and engage attendees, create an FAQ video.