Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. they needed a solid product and good marketing as well. I lost track."

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. We also know that boosting productivity during the workday is easier said than done. We also know that boosting productivity during the workday is easier said than done. Meet goals.

Product 168

Product Allocation Trigger Marketing Rules 168

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As a result, VR software productions is also on the rise as the market expands. PlayStation VR, Sony’s foray into the VR space, sold over 2 million units in just one year.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Marketo 40

Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

LeadSloth

DECEMBER 14, 2010

To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

AUGUST 23, 2012

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Act-On, Pardot, and Genius specialize in smaller companies than Marketo or Silverpop, which in turn serve generally smaller clients than Eloqua or Neolane. And, no, they’re not my client.)

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to continue to compete aggressively. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million) for 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. This can be done by collecting their data ( forms, landing pages , product usage) and classifying them based on this data. Develop strong positioning.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

ANNUITAS

MAY 31, 2023

.” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. He called for a new approach that is more personalized, data-driven, and focused on the customer journey.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

SmartBug Media

FEBRUARY 17, 2021

With Velocity scripting, you can create dynamic content within your Marketo assets that reaches beyond simple segmentation and drives those one-on-one experiences that inspire action. Velocity scripting in Marketo will pull field values directly from your Marketo Database and let you feed those details into your dynamic marketing content.

Marketo 95

Marketo Planning Paid Search Agency Conversion Rate 95

Marketing Insider Group

DECEMBER 28, 2020

But how do you keep content production moving and executable at scale? You can realize a positive return on investment (ROI) with MarTech tools. Here’s why: Your staff can focus on high-level work instead of administrative tasks, which could lead to better productivity and results. SharpSpring. ActiveCampaign. Image: Klaviyo.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product 133

Product Enterprise Management Work Management Planning 133

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. But we know experience takes blood, sweat, tears and dedication — it takes work.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

SmartBug Media

NOVEMBER 21, 2019

We live in an age where marketing automation tools (such as HubSpot and Marketo ) can make complex processes simple, taking legwork off your team to help drive additional revenue while making customers aware of all the opportunities they have with your company. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. Zorang’s ContentHubGPT for Walmart Marketplace lets Walmart Marketplace sellers create SEO-optimized, story-like descriptions for their product content. 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

SmartBug Media

FEBRUARY 10, 2020

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service. Isn’t that enough? Top Five Competitive Advantages of Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Adobe Experience Cloud Blog

JUNE 13, 2011

You must be able to deliver on that promise by creating an innovative product that meets the needs of your customers. Additionally, one of the most important elements of building a great company is getting product to market. And during explosive growth like we’re seeing at Marketo, it’s critical to increase distribution reach.

Marketo 48

Marketo Marketing Management Marketing Automation Services Lead Ranking 48

Customer Experience Matrix

JULY 31, 2015

Here are some observations: - market positions are pretty stable. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Adobe Experience Cloud Blog

MAY 4, 2018

Corporate social responsibility can have positive impacts on your business in ways that aren’t a tax write-off or simply feeling good. Here are four ways (of many) that CSR can positively impact your company: 1. When you’re doing good beyond selling products and driving revenue, the motivation to go to work every day is a no-brainer.

Marketo 134

Marketo Communities Advertising Agencies Thought Leadership 134

Valasys

APRIL 15, 2024

They allow businesses to deliver targeted content based on a recipient’s specific interests, behavior, and position within the sales funnel. Interests: Segment by past purchases, website behavior, or content downloads to deliver relevant product recommendations and industry insights.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Webbiquity

SEPTEMBER 29, 2020

New platforms have been introduced, and mature products updated and enhanced. The Product. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. The Launch.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Adobe Experience Cloud Blog

MAY 12, 2020

What ties them together is that they’ve had a profound, positive impact on how business works and customer attitudes – and hopefully will continue to do so. . Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. .

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159

ANNUITAS

MAY 13, 2020

There is no question that marketing plays an important role in the areas of product and brand, which often have ‘soft’ vanity metrics used to assess program impact. I.e., did demand marketing activities lead to a positive sales outcome, versus occurring in tandem with (or after) the positive sales outcome.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. And more importantly, learning how to use this time in an effective manner to be productive. The trouble with this seemingly creative meeting was the lack of productive ideas.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Adobe Experience Cloud Blog

MARCH 11, 2020

The more that consumers learn about how their data is gathered, used, sold, and compromised, the less they trust organizations to use it only to create better experiences or offer more relevant products. What are your company positions, policies, and initiatives regarding environmental responsibility and sustainability efforts?

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. It includes a series of touchpoints designed to raise awareness of customer challenges, position your brand as a trusted advisor, generate leads, sell your solution, and—if done correctly—foster genuine brand loyalty. Lead generation.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

JANUARY 23, 2020

New customers, growing revenue and positioning yourself as a global brand are all attractive prospects but success requires strong local knowledge and a commitment to changing and adapting your marketing strategies to the locale in question. To attract new markets, Netflix plays into what people know.

Planning 152

Planning Business Work Management Marketing Management 152

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

For example, high-end skincare company Kate Sommerville built its eCommerce website with a platform that could offer unique product recommendations based on browsing and shopping patterns. In 2020, we’re going to see this go a step further with more organizations incorporating AI decision making into their marketing platforms. .

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. If you can too, you’re in a position to negotiate. Now it’s hard to imagine doing anything else.

Work Management 172

Work Management Marketing Management Thought Leadership Training 172

Adobe Experience Cloud Blog

JANUARY 8, 2018

Before joining Marketo as a sales development representative , I was working in the marketing department of a small FinTech start-up. This will help them, at least on a surface level, understand your product, the value of your product, and relevant examples of your product being put to the test.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134