Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. AI-generated copy can be inaccurate.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

FEBRUARY 8, 2023

I call my quandary existent-AI-lism. I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. Or as I like to call it, the day Skynet sent the Terminator. Here’s why.

Marketing AI 116

Marketing AI Advertising Agencies Ethics Copywriting 116

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Think of AI as an on-demand brainstorming partner. Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Creative teams are rapidly developing new skills in “prompt engineering.”

Marketing AI 132

Marketing AI Enterprise Management Paid Search Agency Work Management 132

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Gartner 114

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Marketing Insider Group

NOVEMBER 21, 2022

Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page.

Marketing AI 131

Marketing AI SEO Thought Leadership Search Marketing 131

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SocialPilot

FEBRUARY 26, 2024

Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. Instead, it highlights the collaborative potential of humans and AI. But there’s more to AI marketing than just the strategies and the tools.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

FEBRUARY 10, 2023

We’re at the tipping point for ChatGPT and other AI-powered chatbots. The discussion so far has been mostly about the impact on marketing and SEO. Q: There’s been a lot of talk about how these AI chat bots will impact marketing, but what about martech? Q: That’s great news for marketing ops.

Marketing AI 115

Marketing AI Lead Ranking Marketing Analytics Tools Paid Search Agency 115

SmartBug Media

MARCH 1, 2023

Or it could go down as the first step in AI’s overthrow of its human overlords. The AI-driven large language model chatbot was unlike anything most people had seen. Also, ChatGPT can be used to generate marketing content and strategy, which has marketers excited at the possibilities or fearing the apocalypse—and everywhere in between.

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Take our brief 2023 MarTech Replacement Survey Generative web content.

Marketing Management 110

Marketing Management Marketing AI Service Generation 110

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Exo B2B

MAY 16, 2023

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. Those whose job it is to feed you B2B marketing content all year round. In the age of AI, blogs have a crucial role to play in B2B marketing. It’s an increasingly sophisticated tool.

Marketing AI 52

Marketing AI Blogger B2B Marketing B2B 52

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue.

Marketing AI 113

Marketing AI Advertising Channels Video Marketing Youtube 113

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. All you need to do is give an AI app a specific input. AI has evolved, but how does one now use it? Put the AI in charge?

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! And even before that, our annual MarTech Replacement survey is out now. And even before that, our annual MarTech Replacement survey is out now.

Work Management 130

Work Management Marketing Management Advertising Agencies Paid Search Agency 130

QuanticMind

JULY 26, 2023

Less than one year after its public debut, generative AI has the marketing and advertising world’s full attention. The next-generation artificial intelligence tech burst onto the scene late last year with the debut of ChatCPT and DALL-E 2, both from Silicon Valley AI pioneer OpenAI.

Marketing AI 52

Marketing AI Advertising Agencies Generation Paid Search Agency 52

ClearVoice

OCTOBER 24, 2022

Artificial intelligence (AI) is the combination of human intelligence and machine intelligence. You may not even notice how often you’re using AI since digital assistants on phones and devices like Siri and Alexa became a reality. So, is AI capable of generating marketing content? Can AI replace content writers? .

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

seo.co

AUGUST 14, 2023

Artificial Intelligence (AI) has been making the rounds in various blogs thanks to the fairly recent launch of ChatGPT. AI seems to be everywhere, and there’s no doubt it has massive potential to boost your digital marketing game. If they start using AI, do small business owners even stand a chance? The answer is yes.

Marketing AI 52

Marketing AI Budget Programs Marketing Budget Business 52

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney. Oh, how naive we were.

Marketing AI 52

Marketing AI Paid Search Agency Lead Ranking Budget Programs 52

Anyword

DECEMBER 8, 2022

ChatGPT is a chatbot where users ask questions and receive replies and answers from the AI. While ChatGPT could never replace Google as a search engine, it does hold a myriad of capabilities: Q&A function. This has long been a concern since AI technology became more mainstream. The simple answer is no.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Convert

FEBRUARY 7, 2023

Before November 2022: “Google dominates the search engine market, no contest.” OpenAI entered the scene with an AI chatbot that provides quick responses to questions in a conversation format. It’s also the same model that a Google engineer claimed is sentient — and lost his job in the process.

Google 89

Google SERP Paid Search Agency Search Engine Marketing 89

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

DAGMAR Marketing

MARCH 20, 2023

With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots.

Marketing AI 52

Marketing AI Generation Business Content 52

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. On one side, search engines are making significant updates to their results. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52