Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

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Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Bit.ly – use this tool to create shortened URLs and track clicks.

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The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

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The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. But wait, that’s not new… is back to marketing 101 you’d think, no?

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Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate.

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Paid Content Online Marketing Paid Search Agency Web 2.0 48

B2B Marketing Traction

JANUARY 30, 2013

The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. Business to Consumer marketers should start with Facebook. The reasons are simple. LinkedIn has personal profiles and company profiles.

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Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO.

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The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

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Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

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Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

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Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

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Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

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B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

NOVEMBER 30, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

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Buzz Marketing for Technology

JULY 16, 2008

t we need to market ourselves in this capacity? Information Creation tools : Youtube, SlideShare, Flickr. twitter (1). Post più letti Google e Media sociali About Valutare conversazioni e forum International English Language Testing System (IELTS) Contatti Scioglilingua: Mr. Web Tools For Learners. And then shouldnâ??t

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Wondering Out Loud

APRIL 5, 2010

Now, considering one cannot swing a dead marketer without hitting an association, or society, or foundation, or professional organization that brings social media practitioners together I didn’t consider it unusual that I would not have heard of the one in question. In the world of Web 2.0, Wikipedia.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Buzz Marketing for Technology

OCTOBER 1, 2008

Post to Twitter. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Vidéos et Web 2.0. Elearning 2.0 - Vers quel apprentissage des langues ? Le Web 2.0 Interactions outils Web 2.0 My Slidespace.

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Wondering Out Loud

OCTOBER 1, 2009

Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Others have slipped below the surface and been assigned to the Web 2.0 Twitter is wonderful, but the real power of Twitter is in the hundreds of applications we leverage to make it better.

Social Media 40

Social Media Web 2.0 Media Digg 40

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. 4 Ways B2B Marketers Can Use Secret Pinterest Boards.

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Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

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Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

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Social Networks Lead Scoring Lead Ranking Web 2.0 60

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

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Product Work Management Marketing Budget Creation Marketing Automation Services 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

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Relevance B2B Marketing CMS Development Buying Cycle 60

B2B Marketing Traction

JUNE 4, 2012

One of my friends signed up for Twitter, followed me and forgot about it. I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. In a phone conversation when she told me what the messages said, I knew they had come from Twitter. She shut down her Twitter account.

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WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.)

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Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

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Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Retweetrank.com will give you the number of lifetime retweets and your retweet ranking as a percentile of all people on Twitter. We provide set up, training and ongoing support for social media marketing. Start with the basics as described below.

Social Media 100

Social Media Media Stats Youtube 100

Buzz Marketing for Technology

JUNE 27, 2008

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. Preparing students to contribute to and consume in a media rich market. Me on Twitter. I created these screencasts to help explain some useful Web 2.0

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Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

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Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

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Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

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Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

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Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

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