B2B Memes

SEPTEMBER 19, 2011

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. Related posts: Journalists, Content Marketing, and Tough Questions.

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B2B Memes

NOVEMBER 23, 2011

Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.

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B2B Memes

NOVEMBER 9, 2011

Our traditional mass-market culture and ways of doing business are built around serving the mass, the normal. If you choose Twitter, for instance, you might pick a number of tweets to do each day and a number of people to retweet. You might just be wasting your time, or worse, risking your job.

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B2B Memes

JULY 15, 2011

I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. And those early adopters should not just be tolerated, but actively encouraged and supported.

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. Total Posts.

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B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Journalists, Content Marketing, and Tough Questions. Related posts: Be Yourself.

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B2B Memes

SEPTEMBER 22, 2010

My working life is now completely consumed by content marketing. Tags: New-Media Models Personal Branding Social Media The Future of Print content farms Content Marketing Gary Vaynerchuk Jeff Jarvis new media niche media old-media personal branding publishing models Twitter Webinar. That is no longer true.”.

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B2B Memes

OCTOBER 8, 2010

There’s potentially a role for you in any B2B enterprise, and not in doing PR or traditional marketing work, but in practicing straight journalism. By their nature, editors tend to be fairly cynical about marketing and branding. Be a social-media marketer. Of course, to nurture your brand, you have to market it.

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B2B Memes

NOVEMBER 24, 2011

But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging. Want to Twitter Better? Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one.

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B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. We have done little to sell marketers on the value of the content experiences, themselves.&#. We calculate economic value based upon opportunities to see (OTS).

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B2B Memes

JUNE 13, 2011

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Is it any accident that as traditional trade publishing declines, content marketing is on the rise? He’s right, but I prefer stronger phrasing.

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B2B Memes

SEPTEMBER 8, 2011

It’s no longer as meaningful as it once was to say you’re a blogger, or a journalist, or a marketer. You can be a blogger one moment, a marketer or journalist the next. The functions are still distinct, but the walls separating them are crumbling. It is, for me, one of the glories of this connected age.

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B2B Memes

APRIL 13, 2011

To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone.

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B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Jesse Noyes.

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B2B Memes

MARCH 9, 2011

But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional. But for dedicated readers like me, it feels, well, ungenerous. My first thought was that Schaefer’s switch to summary feeds was part of his monetization plan.

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B2B Memes

NOVEMBER 30, 2011

However, content without marketing is like a cart without a horse. It needs to be marketed. Go on a Twitter diet. I don’t mean stay away from Twitter altogether. Limit your Twitter time strictly when you’re on deadline. I may have almost as many regular readers now as Rex Hammock. Get personal.

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B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

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B2B Memes

NOVEMBER 10, 2011

The conflict might be even more problematic for content marketers than for independent publishers. The Perils of Corporate-Personal Twitter Names. In chats, live blogging, and other types of instant publishing, there is no active editorial control, no formal restraint on the personal voice. The tribe, perhaps, will supplant the brand.

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