KoMarketing Associates

OCTOBER 29, 2018

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. That being said, 86 percent of customers say that they are more likely to take their business elsewhere if they see a lack of transparency from a company on social media.

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Brandpoint

SEPTEMBER 2, 2022

This “show don’t tell” mentality is forcing companies to focus on their corporate transparency, requiring a top-down approach to corporate communications. So, what are the steps to increasing transparency and connecting better with the audience you’re trying to reach on the topics they care about?

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Alaniz

JULY 28, 2023

In the realm of effective marketing, transparency stands as a pivotal element. By embracing transparency, you can foster deep connections, build trust. The post Embracing Transparency: Cultivating Trust and Meaningful Relationships appeared first on Alaniz Marketing.

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Transparency Trust Marketing Brand Identity Branding 52

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Stay tuned for our next episode.

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Transparency Social Media Work Management Media 130

KoMarketing Associates

MAY 4, 2017

Although marketers are continuing to budget for programmatic advertising, new research indicates that they are not entirely satisfied with their investments to date. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying.

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Transparency Marketing Report Ads Advertisements 120

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. Transparency as a Strategy. “ The GDPR, CCPA, and What Marketers Must Consider.

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Transparency Privacy Policies Brand Identity Branding 134

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

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Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Privacy and transparency are critical values for the ad industry and for digital citizens. Why we care.

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Transparency Ads Ad Exchange Privacy 102

QuanticMind

AUGUST 10, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. CTV Buyers Are Still Struggling to Know Where Their Ads Ran [:05] Content-level transparency has long been commonplace in linear TV, but it’s still mostly absent from CTV ad buys…for now. Welcome to Scout!

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Transparency Paid Search Agency Ads Ad Exchange 52

Martech

AUGUST 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? Fitbit’s connected workspace for marketers. I prefer flipping the BOPIS model on big-ticket items.

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Transparency Work Management Marketing Management Merchandising 102

Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

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Transparency Marketo Vendors Marketing Prospects 100

BenchmarkONE

DECEMBER 1, 2021

For most marketing agencies, it would be between three to five years on average. . But when you compare it to larger marketing agencies, you’ll be surprised to find that the average length of client engagements can go much longer, with global top 40 agency-client relationships lasting 22 years on average. . Image Source.

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Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

BenchmarkONE

AUGUST 20, 2020

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. The Value of Transparency.

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Transparency Trust Marketing Marketing Automation Services Customer Surveys 107

Search Engine Journal

SEPTEMBER 8, 2022

Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. The post How To Forecast SEO Outcomes With Better Precision & Transparency appeared first on Search Engine Journal. Learn how to craft the most precise SEO forecast, now.

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Forecasting Transparency SEO Advertising Agencies 81

CMSWire

DECEMBER 8, 2023

From dataset origins to AI applications: How the new Data Provenance Standards are setting a benchmark for responsible AI deployment. Continue reading.

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Transparency Advertising Benchmark Generation Marketing 106

Adobe Experience Cloud Blog

OCTOBER 31, 2017

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? ”— Favian Castillo , Digital Marketing Specialist.

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Transparency Paid Content Paid Search Agency Ads 134

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

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Marketing AI Trends Paid Search Agency Transparency 363

QuanticMind

OCTOBER 5, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Show off your marketing chops with our question of the week. The post Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More appeared first on Basis Technologies. Welcome to Scout!

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Transparency Advertising Agencies Paid Search Agency Tools 52

Benchmark Email

FEBRUARY 24, 2023

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S.

Transparency 52

Transparency Advertising Benchmark Customer Surveys Trust Marketing 52

Confessions of a B2B Marketer

JANUARY 18, 2023

Follow Jennifer on LinkedIn Listen to Radically Transparent Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

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Transparency B2B Outreach Linkedin 52

Buffer

MARCH 31, 2022

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

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Transparency Paid Search Agency Ad Building Co-Registration 73

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Content marketing gives your brand a voice. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Buffer

JULY 2, 2020

I had known about Buffer's value of transparency at work and about our practice of email transparency, but what I hadn't realized was that sometimes the benefit of transparency can become a burden. That's what was happening with transparent email. Every email is public within the team. Everyone knows everything.

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Transparency Work Management Thought Leadership Marketing Management 100

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

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Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

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Planning Work Management Marketing Management Allocation 359

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Heinz Marketing

MAY 25, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Importance of Leadership Transparency. A great look at why leadership transparency or “the currency of trust” is so important. Great read, Jon Dick.

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Transparency B2B Thought Leadership Paid Search Agency Companies 84

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. But what will this social media regulation and change mean for marketers? The Implications for Marketers. Ads as the Adversary.

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Transparency Social Media Social Marketing Media 106

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

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Transparency Thought Leadership Planning Enterprise Management 100

illumin

AUGUST 5, 2021

Journeys and funnels as metaphors for a customer’s decision-making process on the path to purchase have preoccupied marketers and the marketing research community for over a century. The post Transparent journeys offer greater accountability for media investments appeared first on AcuityAds Inc.

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SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

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Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Digilant

NOVEMBER 12, 2020

Brands need a transparent view of their marketing efforts to optimize limited budgets. Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. – Wes Farris, VP of Product, Digilant.

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Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Heinz Marketing

MARCH 2, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 4 Ways to Build Transparency as a Leader. Some helpful tips to be a more transparent leader and build business success. Thanks, Tammy Perkins. Thanks, Dina Gerdeman.

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Transparency RFP Account Based Marketing B2B Thought Leadership 63

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. He talked about the many revolutions technology is creating (see the list at the end of the post), and many affect marketing. What that means for marketers is that we do need to tell the truth.

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Transparency Trust Marketing B2B Marketing Ad Building 100

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Be transparent about any flaws in your products and services. Lead with Transparency. Transparency builds trust in your company – every bit as much as your expertise.

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Work Management Marketing Management Content Marketing Content 337

CMSWire

MARCH 8, 2024

Explore the ethical challenges of AI in marketing, from FTC regulations to ensuring transparency and customer trust in AI-based products and services. Continue reading.

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Ethics Transparency Trust Marketing Marketing 109