Navigate the Channel

MARCH 11, 2024

We may all be aware that eCommerce boomed during COVID. you know business shifted. Some brick-and-mortar businesses closed. Financial analysts at Market Watch also predict global growth for eCommerce and the International Trade Administration within the U.S. That’s a lot of business. trillion today to $5.4

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

Social Media 154

Social Media SEO Cost Per Click Media 154

SendX

AUGUST 28, 2020

Your phone tracks where you are all the time. There is no other explanation why that add popped up a minute after you have first mentioned it to your friend, right? Sometimes you only think about the product, and here it is - shoved between your friends` Instagram stories. Geomarketing is a location-based marketing strategy.

Newsletter 221

Newsletter Work Management Privacy Policies Marketing Management 221

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. They’re making a purchase from your post right then and there in their favorite social media app. of retail sales overall by 2023.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. With such an opportunity, it’s important to take Instagram marketing seriously.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Optinmonster

NOVEMBER 17, 2023

Are you looking for new ways to expand your revenue? If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Every year, thousands of eCommerce stores are launched globally. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ads Enterprise Management 91

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. Now think about your customers. Their inboxes are just as crowded, and their attention spans are just as short as yours. So how are your digital products supposed to stand out from the competition?

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Salesforce Marketing Cloud

NOVEMBER 9, 2021

Eighty percent of B2B buyers prefer digital ordering experiences over in-person sales — even in sectors where field sales models have traditionally dominated. And ecommerce strategy used to involve inter-departmental conversations with stakeholders feeling like they were rolling boulders uphill. Digital commerce has changed.

eCommerce 97

eCommerce Buy Marketing & Strategy B2B 97

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Tip #1 – Lend shoppers a hand with Gift Guides. Tip #1 – Lend shoppers a hand with Gift Guides. Tip #2 – Tease your holiday promos early.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. billion by 2024 , meaning 42.9%

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy.

eCommerce 105

eCommerce Personalization Examples Webinar Metrics 105

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Huptech Web

MARCH 16, 2023

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? One way to differentiate a business and create a competitive advantage is through eCommerce personalization.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Zoominfo

DECEMBER 19, 2018

Not only does this impact our personal lives on a regular basis—i.e. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today we’re closing out this three-part series with a post for our marketing audience. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Scoop.it

JANUARY 20, 2022

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? They open up new channels of contact, provided you’ve chosen the right person. They are the company’s partners who use word-of-mouth marketing to promote a product or service. Two Types of Brand Ambassadors. Influencers.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. The best way to reinforce your knowledge of a subject is to share it.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Optinmonster

SEPTEMBER 30, 2020

Are you looking for the best Black Friday marketing tools that you can use to increase engagement and sales? So if you’re selling a product on your site, you don’t want to miss out on all the potential sales you could make. That last statistic is particularly important if you sell a product on your site.

Tools 98

Tools Top of Funnel Marketing Analytics Tools Landing Pages 98

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. You own a piece of the future.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 104

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 104

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? That is why it is important to balance your marketing portfolio and segment your offering.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

ConvertKit

JANUARY 20, 2022

Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. So, how do you pick an email marketing service?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Salesforce Marketing Cloud

DECEMBER 15, 2021

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. We also spoke to our savviest small business experts to gain deeper insights into the data. See trends. The Great Resignation is real.

SMB 98

SMB Work Management Business Paid Search Agency 98

Porch Group Media

NOVEMBER 17, 2021

while approximately 50% ended in an ecommerce purchase according to the research, consumers used other channels to continue on their purchase journey, such as heading to a brick-and-mortar location or placing an order through a phone call to customer service. Marketers are Focused on Providing a Consistent Experience Across Channels.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

SmartBrief - Marketing

OCTOBER 16, 2023

Restaurants and business transportation have seen a significant resurgence, marking a 15.8% Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. Take Taobao & Tmall, China’s largest traditional ecommerce platform, for instance.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

Restaurants and business transportation have seen a significant resurgence, marking a 15.8% Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. Take Taobao & Tmall, China’s largest traditional ecommerce platform, for instance.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Whether your company is just starting up or has reached the point of maintain a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business.

Mobile Marketing 83

Mobile Marketing eCommerce Budget Programs Mobile Advertising 83

Navigate the Channel

NOVEMBER 15, 2022

We may all be aware that eCommerce boomed during COVID. you know business shifted. Some brick-and-mortar businesses closed. Financial analysts at Market Watch also predict global growth for e-commerce and the International Trade Administration within the U.S. That’s a lot of business. trillion today to $5.4

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Hubspot

JANUARY 26, 2023

Decades ago, the thought of creating a profitable business was a distant dream. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. Plus, finding and connecting with your target audience is easy with social media. You can benefit from a rapidly growing market.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66