Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Start with a goal in mind. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 194

Marketing Mix Planning Allocation Tips 194

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

NOVEMBER 21, 2023

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Or how does an online bookseller evolve into the most popular global marketplace ? If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing.

Product 217

Product Lead Ranking Fulfillment Amazon 217

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Use Segmentation and Personas. Personalize Communications. Demographics. Behavior and interests.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Guest post by Jonathan Liebenberg.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

NOVEMBER 4, 2022

How would you learn what you need to know? We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. Best marketing blogs when you want to do a deep-dive. MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. Here is an example of a case study HubSpot created: [link].

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone. However, at some point, this shifts.

Planning 112

Planning Allocation Work Management Marketing Management 112

Salesforce Marketing Cloud

JULY 24, 2023

In a report for Salesforce , IDC interviewed more than 1,600 IT and business leaders — across several industries in Asia, Europe, North America, and South America — about how they’ve succeeded with automation in their companies. From this IDC research, here are five tips you can use to help build automation into your own practice.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 86

Marketing AI Planning Paid Search Agency Psychographics 86

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? So, how can you ensure your content marketing makes the right impact?

Sales Management 131

Sales Management Top of Funnel Content Marketing Paid Search Agency 131

Heinz Marketing

OCTOBER 15, 2021

By: Tom Swanson , Engagement Manager at Heinz Marketing. While useful, the functions listed there are for triage on data sets that have issues, but what about how you discover issues in the first place? How about avoiding them entirely? How about avoiding them entirely? Tip 2: Quantify as much as you can.

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

Heinz Marketing

MAY 6, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. You Need to Nail These 3 Things by David Priemer Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. Prospecting via Email?

B2B Sales 96

B2B Sales Marketing & Strategy B2B Marketing Prospects 96

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Rev

NOVEMBER 8, 2023

We’ll also share seven tips to prevent losing sales so that you can increase your overall win rate. From there, you can use this data to create better strategies for winning business. Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. What is a Center of Excellence (COE)? ” What’s so great about a COE?

Planning 96

Planning Paid Search Agency Demand Generation Agencies Advertising Agencies 96

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Heinz Marketing

JANUARY 14, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them. As buyer behavior changes, we need to not only understand our buyers now, we need to know what shifts are coming and how to adapt.

Research 109

Research Enterprise Management Tips Work Management 109

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales.

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Launch Marketing

JANUARY 11, 2024

With so much on the line, you must get marketing right. How deep do you dive? Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. Marketing Fundamental #1: Establish a Brand Identity Your brand signifies who you are.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

SmartBug Media

APRIL 5, 2024

Fitness professionals face challenges with email marketing in getting—and keeping—the attention of potential customers. Here’s a look at how personalization and segmentation in fitness marketing can help professionals in this industry expand their client base while building trust and loyalty with their customers.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. So how do you avoid these issues or fix them if they exist?

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Litmus

NOVEMBER 20, 2023

However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks.

Marketing AI 65

Marketing AI Email Marketing Tools Privacy Policies 65

Strategic-IC

FEBRUARY 7, 2024

Have you heard of an ABM Center of Excellence ? Do you know what an ABM CoE is (that's how it's often referred to)? An ABM Center of Excellence (CoE) is all of these things and more. We'll look at what constitutes an ABM CoE, why – and when – to consider creating one, how to begin, and how to deliver for your business.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Lead Scoring 62

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Optinmonster

MARCH 21, 2024

Without it, you have to simply guess how to make users and shoppers happy. In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClearVoice

AUGUST 9, 2023

Content marketing can do wonders for businesses. However, just like in most things in life, content marketing is only as effective as the talent behind it. You need to hire top-tier content marketers to create high-quality content that will resonate with your audience.

Work Management 52

Work Management Content Marketing Marketing Management Paid Search Agency 52

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. It's time to fine-tune your marketing automation strategy to maximize holiday returns for your brand.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98