ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Rev

JUNE 14, 2019

As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Head spinning yet? Account-based marketing?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Lenny's Newsletter

AUGUST 13, 2023

In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall. In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

ClearVoice

JUNE 7, 2023

With the right strategies, content marketing for local SEO can help businesses with physical locations generate both web and foot traffic. Local SEO lets you appear in local search features like Google Maps. Google’s local search results can present important business information, like your phone number and an exact address.

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

Zoominfo

OCTOBER 20, 2021

Smaller companies like startups have vastly different criteria for hiring executives compared to large companies. “Say, Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. Who does the role report to?

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Heinz Marketing

JULY 5, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Biznology

AUGUST 28, 2017

Then look at the big global changes that have already started. How fast will that make markets grow? You will never win by competing with Google , Facebook , and the advertising tech industry. They have mastered today’s markets, and built the size, strength, and speed to defeat head-on competitors.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Salesforce Marketing Cloud

DECEMBER 15, 2021

Hear Blazing Trails, Marketing Trends, IT Visionaries, and more. On our podcast channel, tech, sales, and marketing experts speak about what matters to business leaders. Frank Cooper III, CMO of BlackRock , and Jon Fee, SVP and head of global marketing for Salesforce.org , discuss purpose-driven change in their careers.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

ClearVoice

JUNE 28, 2023

What does this mean for marketers working in the tech ecosystem? Then, we’ll discuss the far-reaching implications that corporate consolidation has for marketers everywhere. Then, we’ll discuss the far-reaching implications that corporate consolidation has for marketers everywhere. billion) and Motorola ($12.5

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Hubspot

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Marketing Department Structure. Structuring your marketing team(s) is a huge task. Structuring your marketing team(s) is a huge task.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Statistics 98

Statistics Google Click Rate Adwords 98

ClickZ

MAY 1, 2020

For 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves. For 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Marketing Insider Group

FEBRUARY 19, 2013

Our Future of Marketing interview series continues with Steve McKee. He is also President of marketing agency McKee Wallwork. Before that, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Marcus Starke predicted the rise of the science of marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 100

Varicent

MARCH 8, 2018

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Akamai Technologies is based in Cambridge, Massachusetts.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

accelerate agency

JUNE 30, 2021

Expected to grow by nearly $100 billion over the next five years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. For example, accelerate agency offers a range of SEO specializations including content marketing that’s primed to those working in the SaaS industry.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. Account Based Marketing (ABM). Sales and Marketing Alignment. Account Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Mailmunch

APRIL 26, 2021

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Bluetext

MARCH 31, 2023

Would a fintech startup by any other name not smell just as profitable? Facebook Goes Meta on the Market Perhaps the most significant rebrand in recent memory, Facebook left users, investors, and competitors scratching their heads after abruptly changing their brand name to Meta in October of 2021.

Paid Search Agency 26

Paid Search Agency Work Management Advertising Agencies Consulting 26

KoMarketing Associates

JANUARY 6, 2014

According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” Excerpts from our interview are as follows: What are some of the common points/questions marketers should consider when developing a mobile app? each year, and that the 1.2

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Markets, competitors, and customer expectations can change swiftly. This is part 3.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Content Standard

SEPTEMBER 6, 2017

And he’s right—this week some 4,000 marketers are descending on Cleveland for the largest event of the content marketing world, appropriately named Content Marketing World. So we did what every procrastinating content creator does and fell down the Google rabbit hole. ” I asked. What to attend?

Content Marketing 82

Content Marketing Top of Funnel Brand Identity Branding 82

Funnelholic

NOVEMBER 4, 2015

As marketers, one question we always ask ourselves is “How do we expand our reach?” Now – it’s time to flip that funnel on its head. This is where account-based marketing comes into play. In the B2B game, we often hear an analogy about how marketing is like going fishing.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Elizabeth Marsten – Senior Director at CommerceHub.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

FEBRUARY 20, 2017

“Google it.” “Can It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. Today, YouTube has more than 1 billion users worldwide, and it accounts for more than 15% of all internet traffic globally. Can you pass me some Kleenex?”

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. Missed the countdown? Ann Handley.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Biznology

AUGUST 7, 2019

I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it. It seems to me that his Looking Glass Factory just might do it.

Allocation 112

Allocation Display Paid Search Agency Training 112

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Outgrow

JANUARY 31, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Eric Fulwiler for our monthly podcast – ‘ Marketer of the Month ’! Employing AI tools for marketing to achieve better conversions 2. How to develop a marketing mindset that leads to hyper-growth 3. Fostering creativity in teams 6.

Marketing AI 52

Marketing AI Brand Identity Branding Work Management 52

Bluetext

FEBRUARY 1, 2023

We’ll discuss when it may be right to reference a parent brand and act as a branded house, and when it makes sense to market your solutions separately under distinct brands and operate as a house of brands. Google Workspace The Google Workspace is perhaps the world’s most famous branded house today.

Brand Identity 26

Brand Identity Branding Bundling Work Management 26

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52