Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Trends 269

Trends Marketing AI Lead Ranking Lead Scoring 269

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. What is YouTube Studio? Where To Find the YouTube Studio?

Youtube 84

Youtube Copyright Ideal Customer Profiles Advertising Agencies 84

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

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Statistics Video Marketing Work Management Paid Search Agency 85

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

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Statistics Advertising Agencies Paid Search Agency Allocation 99

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

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Top of Funnel Budget Programs Content Marketing Marketing Management 197

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic. In effect, we’ve all become a little more human.

Content Marketing 216

Content Marketing Work Management Paid Search Agency Marketing Management 216

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. The top five brands for 2019 were: Whole Foods.

Trust Marketing 361

Trust Marketing Content Marketing Ad Building Content 361

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. They offer tutorials, stats, and features to digital marketers for free. Innovation.

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Facebook Google Paid Search Agency Content Marketing 193

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.

Social Networks 299

Social Networks Stats Spyware Mobile Advertising 299

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

Youtube 98

Youtube Viral Marketing Peer-to-peer Impressions 98

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

Youtube 93

Youtube Work Management Social Networks Eye-Tracking 93

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 111

Trends Paid Search Agency Planning Peer-to-peer 111

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media 139

Social Media Statistics Video Marketing Social Marketing 139

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

Youtube 102

Youtube Advertisements Advertising Brand Identity 102

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Youtube 108

Youtube Copyright Paid Search Agency Work Management 108

Martech

JUNE 7, 2023

You’re more than likely consuming a ton of video content every day, whether you realize it or not. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view. Every marketer must incorporate this channel into their strategy.

Marketing AI 112

Marketing AI Advertising Channels Video Marketing Youtube 112

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 84

Video Marketing Marketing & Strategy Marketing Strategy Planning 84

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 90

Work Management Intent Data Buyer Intent Marketing Management 90

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Why Use YouTube for B2B Marketing? How popular is YouTube?

Youtube 134

Youtube Budget Programs B2B Marketing SEO 134

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Product feeds for a shoppable YouTube experience. Performance Max upgrades.

Google 120

Google Lead Ranking Paid Search Agency Planning 120

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. Curates YouTube videos into dynamically updated playlists on a sponsored hub.

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Youtube Ads Cost Per Thousand CPM 95

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.

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Thought Leadership Work Management Marketing Management Opinions 136

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

Social Media 123

Social Media Communities Ad Building Media 123

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Short-form video.

Youtube 134

Youtube Trends Marketing & Strategy Content 134

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

Tagging 86

Tagging Youtube Marketing & Strategy User-Generated Content 86

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. And it comes as a great fact sheet to give context to your social media marketing efforts. billion The internet has 4.2 billion users There are 3.03

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Statistics Social Media Media Mobile Advertising 98

ClearVoice

DECEMBER 2, 2021

If you work within basically any corporation, we already know you love your corporate buzzwords — but trust us, it’s not cool to find a “new normal” to “think outside the box” to build “synergy” or get the “low-hanging fruit.” marketing Click To Tweet.

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Examples Content Marketing Paid Search Agency Content 115