Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Pricing 106

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. Pixel-based retargeting.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Ontraport

DECEMBER 20, 2021

Set up your Facebook Conversions API integration. When you’re ready to set up your integration with Facebook’s Conversions API from page 16, use these resources to get started. You can learn how to find your Facebook pixel ID here and how to get your Facebook access token here. Read more ?. Watch it here.

API 136

API Advertising Funnels Top of Funnel Marketing Funnels 136

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Facebook may be the relative baby here, having been founded in 2004. Its marketing reflects this.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Optinmonster

MAY 20, 2022

Maybe you’re wondering how does a retargeting pixel work? Retargeting marketing is a strategy that can build brand awareness, move qualified leads into your sales funnel, and even grow the lifetime value of a customer. In this article, we’ll show you: What Is a Retargeting Pixel? How to Install a Meta Retargeting Pixel.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. What is a Lookalike Audience?

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Ontraport

DECEMBER 20, 2021

Set up your Facebook Conversions API integration. When you’re ready to set up your integration with Facebook’s Conversions API from page 16, use these resources to get started. You can learn how to find your Facebook pixel ID here and how to get your Facebook access token here. Read more ?. Watch it here.

API 104

API Advertising Funnels Top of Funnel Marketing Funnels 104

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

MAY 19, 2022

Facebook has nearly 3 billion active users , 70% of whom say they visit the platform daily. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing.

Facebook 128

Facebook Advertising Agencies Marketing Analytics Tools Cost Per Thousand 128

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. Conversion pixels you’ve created in the past. Why use Facebook Lookalike Audiences versus other ad formats?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. Waiting to see how this changes things for marketers. Spotify adds new Facebook sharing option.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Lead Forensics

APRIL 3, 2024

But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. In many cases, you are able to take the same piece of content and slightly adjust it, to market it at a specific audience. The concept behind account-based marketing (ABM) is the same. Monitor all your numbers.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Optinmonster

MARCH 16, 2021

First, let’s clarify what ad retargeting is and why it’s so important to your marketing strategy. This is provided by your pay-per-click (PPC) platform and is most commonly known as a “pixel.” But first, let’s learn how to connect a Facebook pixel for your Shopify store. No worries.

Ads 80

Ads Terms and Conditions Cost Per Click PPC 80

Marketing Insider Group

MARCH 14, 2021

I’ve covered the benefits of using AI in Digital Marketing before. If you were to go with any typical social media marketing agency, they would likely just start flooding your account with bots or general audience traffic and followers. Similarly, you have a wealth of ad targeting options on Facebook.

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. of the market (Google claiming 37.2% So we can all admit Facebook ads are a pretty big deal. Facebook Feed ads.

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

SmartBug Media

NOVEMBER 5, 2021

Most marketers share the goal of influencing consumers to choose their product or services over a competitor. A few days later, that same jacket started appearing in your Facebook feed, didn’t it? There are two ways you can use retargeting: a pixel-based interaction and a list-based interaction. Pixel-Based. List-Based.

PPC 105

PPC Paid Search Agency Banners Inbound Marketing 105

LeadsRX

SEPTEMBER 8, 2021

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. Analytics Don’t Match a Marketer’s Personal Bias.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft. Data Targeting.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Spiralytics

JANUARY 29, 2023

All of this revolves around data-driven marketing tactics where brands can create top-performing ads that can reach the right audience at the right time. Microtargeting marketing is one way companies do this, but what exactly is Microtargeting? To ensure targeted advertising, brands should be able to gather customer data effectively.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Optinmonster

MARCH 9, 2021

Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. But email marketing can help any kind of business grow– so long as you follow the right email marketing best practices for your niche.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Planning 93

Alejandro Rioja

MAY 2, 2021

Tl;dr: The Facebook cover photo should be 820 pixels long by 312 pixels tall on desktops and 640 pixels by 360 pixels tall on smartphones. Nowadays, social media has turned into a powerful marketing tool for business. Facebook is dominating the…

Facebook 52

Facebook Guidelines Design Social Media 52

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry.

Template 101

Template Facebook Guidelines Banners 101

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. Why Facebook shouldn’t be the only channel on your media plan.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Lead Forensics

APRIL 3, 2024

But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. In many cases, you are able to take the same piece of content and slightly adjust it, to market it at a specific audience. The concept behind account-based marketing (ABM) is the same. Monitor all your numbers.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40