KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. goes toward social advertising, while 9.8% is dedicated to search advertising. is invested in digital display advertising as well.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. That being said, most marketers (59%) agree that they currently have “the right amount” of channels in place. Balancing Paid and Unpaid Marketing Channel Investments. is used on email marketing.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 238

Ad Exchange High Quality Lead Landing Pages Content 238

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

KoMarketing Associates

MAY 5, 2020

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. This was a drop from 16% growth recorded in Q4 2019, and the weakest growth the authors of the report have seen over eight years.

Marketing Report 156

Marketing Report Search Marketing Spending Cost Per Click 156

KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

KoMarketing Associates

OCTOBER 12, 2022

It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! . Import GA4 Conversions to Google Ads

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search dominates the digital ad landscape.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Non-Content Offers. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Download Report”).

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Here are six key findings from the report. Buyers are spending more time with content. No surprise there.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Oktopost

NOVEMBER 8, 2021

“What about paid social?”, Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. LinkedIn Ads reporting in Social BI. Analyze how organic social stacks up against paid.

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East.

Paid Search Agency 106

Paid Search Agency Lead Ranking Advertising Agencies Ads 106

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Huptech Web

JANUARY 13, 2023

Table Of Contents. Google Ads Stats. Search Ads Stats. Mobile Ads Stats. Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Google Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. We looked at data from $130M in ad spend to help you answer that. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). Moz found that 71% of search traffic clicks on Google come from the first page of results, while some estimates say that is as high as 92%. What is paid search marketing?

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 124

Search Marketing Paid Search Agency Planning PPC 124

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

SmartBug Media

JUNE 22, 2020

As much as we all love inbound marketing, paid media is also an important part of the marketing strategy. No matter the size of your paid advertising budget, it is important it is to spend wisely. That means you need to know not just which ads drove clicks, but which ads drove conversions and actual revenue.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Launch Marketing

JANUARY 27, 2021

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. To get you started on beginning a paid search campaign, we cover some of the basics. Download the Next-Level Marketing eBook!

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. What platform do you advertise on? But let’s face it. It never ends.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Must be a new Furby. What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86