Biznology

SEPTEMBER 10, 2015

Companies of all sizes are realizing that video production for their business is an important part of their marketing communication and sales mix because business decision makers would rather watch video than read text. Here are 3 steps to help you plan and prepare for a constant flow of business video production content.

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

Biznology

SEPTEMBER 11, 2014

For starters, most B2B companies haven’t even harnessed their basic data and developed a functional marketing database, or in other words their data is relatively “dumb.”. Most B2B data has been gathered from a variety of sources based on an even wider variety of sales and marketing reasons. Seven Steps to a B2B Data Strategy and Plan.

Work Management 80

Work Management Marketing Management B2B Multi-Channel 80

Biznology

DECEMBER 11, 2013

So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Too often, the focus for content marketers is on content. Quite honestly, what attracted me to content marketing in the first place was the focus on content. That’s true even for us at times.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. A study by the Event Marketing Institute says 93% of senior executives polled find value in virtual events.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

JUNE 28, 2013

If you had $1,000 to spend as a marketing challenge, how would you spend it? As a business owner, what would you do with $1,000 to spend on marketing? If you don’t make a plan for your marketing spend, the money will vanish into thin air. If you’ve got someone on your team who can handle this, save your marketing dollars.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

SEPTEMBER 1, 2010

And what does it mean to marketers? Second, try to figure out how that has any material effect on marketing. When the iPad came out earlier this year, I wrote an article that cheekily intoned, " Why Marketers Don't Need to Care about the iPad." Surely, the iPad is something that marketers must understand, yes?

Internet Marketing 80

Internet Marketing Mobile Marketing Newsletter Class 80

Biznology

MARCH 4, 2016

Then, plan carefully the media mix that will feed the machine. Consider when the trade shows and conferences in your industry are scheduled throughout the year. Business events can take months of planning before a lead emerges. . Trade show. The medium’s availability. The campaign’s time horizon.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

APRIL 9, 2014

The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. For more, visit Ruth’s website.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

Biznology

MARCH 17, 2017

Your event can be a presentation, a convention, or a trade show. Here are their recommendations: 85% review the hotel floor diagrams: Whether your event as at a hotel or not, they will still have a layout or diagrams of the floor plan. 84% check room capacities: This is something that can be easily overlooked.

RFP 130

RFP Tips Business Trade Show 130

Biznology

MAY 7, 2015

5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Now onto the next 3 Principals of Content Development and Marketing. When developing a marketing and sales database the title and function fields should be separate.

SIC 80

SIC Buy Process Webinar Metrics 80