NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Engagement retargeting: Reach users who have engaged with your interactive content, such as quizzes, polls, or games.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Navigate the Channel

MAY 22, 2023

It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. To ensure success, be about something.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 85

Webinar Metrics Planning Privacy Protection Best Practices 85

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

LeadsRX

MAY 24, 2021

Nowadays, many businesses are obsessed with understanding which marketing strategy is the best. There are numerous marketing channels available, and customers can be found virtually everywhere, yet companies need to know which channels can give them the best conversions for the greatest ROI. How Does Marketing Mix Modeling Work?

Marketing Mix 56

Marketing Mix Multi-Touch Attribution Paid Search Agency Multi-Channel 56

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

ScanmarQED

JULY 14, 2021

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. In a world where data is omnipresent, knowing how to use it becomes a critical issue.

Webinar Metrics 52

Webinar Metrics Marketing Mix Education Analytics 52

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Know Your Audience.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Search Engine Journal

APRIL 21, 2023

Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap! The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal.

Advertising Channels 79

Advertising Channels Trends Brand Identity Branding 79

ScanmarQED

JANUARY 22, 2024

Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success.

Multi-Touch Attribution 52

Multi-Touch Attribution Planning Digital Marketing Funnels Advertising Agencies 52

Top Rank Marketing

JANUARY 31, 2024

Understanding B2B customer behavior Understanding your customers as individuals is crucial for building out an effective B2B social media marketing strategy. This involves: Multiple channels : Today’s B2B buyers are not just sticking to email or direct sales. Convenience : Time is money.

Social Media 97

Social Media B2B Marketing Social Marketing B2B Thought Leadership 97

Contently

NOVEMBER 22, 2021

The pandemic made us create a strategy,” said one respondent quoted in the report. Consider the different ways in which you can distribute interactive content types (such as webinars and virtual events). Content marketing budgets are on the rise, buoyed by virtual events. wider marketing department, and vice versa.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Webinars [2.56%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. In my experience, webinars have become a more and more powerful lead qualifier.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

ScanmarQED

NOVEMBER 26, 2020

The world of marketing is ever-changing. The way consumers interact with brands and respond to marketing touchpoints is forever developing across paid, owned, and earned activities. The amount of data being generated and the number of KPIs associated with marketing is also growing and that’s where nested modeling comes in.

Webinar Metrics 52

Webinar Metrics Touchpoints Interactive Marketing Activities 52

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

ScanmarQED

APRIL 30, 2020

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Marketing Mix 52

Marketing Mix Webinar Metrics Ad Building Marketing 52

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix. Additional Resources.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Live tweet during webinars.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 307

Social Media B2B Thought Leadership Media B2B 307

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

Webinar Metrics 85

Webinar Metrics Advertising Benchmark Personalization Landing Pages 85

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Conversica

NOVEMBER 29, 2022

With an understanding of the customer’s needs, familiarity with the brand, and intent to buy, a successful lead nurturing strategy will be able to identify sales qualified leads (SQLs) from prospects that aren’t ready to purchase. . Optimized Creative: One of the greatest benefits of adding AI solutions to your marketing mix is the analytics.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Marketing Insider Group

MARCH 27, 2020

Sure maybe your CEO wants to send an email to everyone about the crisis. Re-consider Your Marketing Mix. Webinars are certainly another great place to start. But we’ve seen enough of those. just check in. Ask how they are holding up. I would seriously consider pulling any outbound advertising. Share your articles.

Planning 342

Planning Paid Search Agency Thought Leadership Storytelling 342

Top Rank Marketing

JANUARY 15, 2024

Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” The cornerstone of an effective B2B influencer marketing strategy is assembling the ideal mix of influencers.

B2B Thought Leadership 121

B2B Thought Leadership B2B Thought Leadership B2B Marketing 121

Stevens & Tate

JUNE 17, 2020

In order to have reassured customers, they must first be reassured by your marketing strategies. We know this is a great time to be marketing- but perhaps unsure what is best for every customer during these times. Your marketing strategies should therefore be about helping your customers keep that positive attitude.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 59

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

ClickZ

JULY 31, 2020

For example, a buyer watches a product Webinar (first state) then browses to LinkedIn (transition) where they click on an Ad impression for the same product (second state). Once you have solid and trusted data behind attribution, you can be confident in using the results to inform and drive marketing mix strategy and investment decisions.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Valasys

APRIL 27, 2020

Also, in the midst of uncertain circumstances, the marketers would rapidly require to shuffle their marketing mixes. For example, with a continuous surge in the consumption of online videos, digital marketers can plan to amplify their use of ad-supported premium video streaming and mobile gaming.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Walker Sands

JULY 15, 2020

In the second installment of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event, we’ll discuss effective external communication strategies for connecting with customers and prospects. Read part one here.).

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Allocadia

APRIL 4, 2019

In this webinar, Engagio’s Jon Miller and Allocadia’s Sam Melnick will discuss why marketers must start with these core elements of an ABM strategy or otherwise risk failure. Some key questions that will be answered: How can I incorporate ABM into my strategic marketing plan?

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing Mix 52

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Audience Demographics: Evaluate where your target audience spends their time.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Terminus

JUNE 30, 2022

If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. Watch our Connected TV and Audio webinar.

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

Vidyard

OCTOBER 17, 2018

Attribution models allow us to see how what marketers are putting out into the world helps move prospective customers along the buyer’s journey. via GIPHY We recently hosted a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110