DivvyHQ

JULY 26, 2021

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.

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Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. This is especially true of webinars. Plan, plan, plan.

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Webinar Metrics Tips Contingency Planning B2B 96

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 84

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ScanmarQED

JULY 14, 2021

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. In a world where data is omnipresent, knowing how to use it becomes a critical issue.

Webinar Metrics 52

Webinar Metrics Marketing Mix Education Analytics 52

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Live tweet during webinars.

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Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix.

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Search Engine Journal

APRIL 21, 2023

Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap! The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal.

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ScanmarQED

JANUARY 22, 2024

Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success.

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Multi-Touch Attribution Planning Digital Marketing Funnels Advertising Agencies 52

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Webinars [2.56%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry.

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Top of Funnel Planning Demand Elasticity 232

ScanmarQED

APRIL 30, 2020

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Top Rank Marketing

JANUARY 31, 2024

They engage with brands through webinars, social media, and even chatbots. It’s vital to ensure that your social media efforts align with and amplify other elements of your marketing mix. Looking ahead, several trends are poised to shape B2B social media marketing. Convenience : Time is money.

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Social Media B2B Marketing Social Marketing B2B Thought Leadership 121

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

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Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Contently

NOVEMBER 22, 2021

Consider the different ways in which you can distribute interactive content types (such as webinars and virtual events). Content marketing budgets are on the rise, buoyed by virtual events. In general, an increase in virtual events, customer-first content marketing, and a gentler tone-of-voice paid off.

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B2B Marketing Research Content Marketing Marketing Budget Creation 213

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 319

Social Media B2B Thought Leadership Media B2B 319

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Marketing Insider Group

MARCH 27, 2020

Re-consider Your Marketing Mix. Webinars are certainly another great place to start. Sure maybe your CEO wants to send an email to everyone about the crisis. But we’ve seen enough of those. just check in. Ask how they are holding up. I would seriously consider pulling any outbound advertising. Share your articles.

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Planning Paid Search Agency Thought Leadership Storytelling 348

NuSpark Consulting

MAY 4, 2023

Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

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ScanmarQED

NOVEMBER 26, 2020

The world of marketing is ever-changing. The way consumers interact with brands and respond to marketing touchpoints is forever developing across paid, owned, and earned activities. The amount of data being generated and the number of KPIs associated with marketing is also growing and that’s where nested modeling comes in.

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Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Top Rank Marketing

JANUARY 15, 2024

Crafting the perfect B2B influencer mix The following steps outline a strategic approach to building an effective B2B influencer marketing mix: 1 — Identify the unique values of each influencer type. Some might be more effective on social media platforms while others could shine in long-form content such as blogs or webinars.

B2B Thought Leadership 139

B2B Thought Leadership B2B Thought Leadership B2B Marketing 139

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. What’s making a comeback? Posted in Uncategorized.

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Marketing Mix Tactics Work Management Marketing Management 40

sagefrog

FEBRUARY 7, 2024

This is because studies indicate that your odds of winning customers are low if you’re not already known to them before they’re in the market for your services. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

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Marketing AI Social Media Social Marketing B2B Marketing 67

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

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B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. In my experience, webinars have become a more and more powerful lead qualifier.

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Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

ClickZ

JULY 31, 2020

For example, a buyer watches a product Webinar (first state) then browses to LinkedIn (transition) where they click on an Ad impression for the same product (second state). Once you have solid and trusted data behind attribution, you can be confident in using the results to inform and drive marketing mix strategy and investment decisions.

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Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Allocadia

APRIL 4, 2019

In this webinar, Engagio’s Jon Miller and Allocadia’s Sam Melnick will discuss why marketers must start with these core elements of an ABM strategy or otherwise risk failure. Some key questions that will be answered: How can I incorporate ABM into my strategic marketing plan?

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing Mix 52

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit.

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Webinar Metrics FAQ Paid Search Agency Work Management 52

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

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Webinar Metrics Advertising Benchmark Personalization Landing Pages 82

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

OCTOBER 17, 2018

Attribution models allow us to see how what marketers are putting out into the world helps move prospective customers along the buyer’s journey. via GIPHY We recently hosted a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

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Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. Let me know what you think.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Nearly 70% of respondents agree video in the sales and marketing mix is valuable, with its ranking as the second-most-important content delivery mechanism falling second only to website and landing pages.

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Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast. Sign up for it, or view the schedule of upcoming webinars here.

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Allocation Paid Search Agency Work Management Webinar Metrics 100

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? When building this type of model and assigning weights it is important to keep in mind that there are touches other than marketing touches that drive the desired outcome.

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Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Webinars compete for your audiences most precious commodity - time.

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Webcast Lead Generation Webinar Metrics ROI 120

Bannerflow

JUNE 17, 2019

Additionally, marketers must not rely exclusively on display but keep it as a fundamental part of a good online marketing mix. A marketing mix which might now include video, programmatic audio, podcasts, SEM, paid social, branded media and influencer marketing.

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Display Advertisements Advertising Mobile Advertising 75