Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Here are some stats to consider: During the third quarter of 2020, Facebook reported almost 1.82 Influencer Marketing.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016. Overall, marketers reported lower effectiveness of content marketing, with only 22% of enterprise marketers saying their organization’s content marketing efforts are effective.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. Another 43% are investing in content marketing and organic social media inbound marketing.

Inbound Marketing 140

Inbound Marketing B2B Marketing Planning Work Management 140

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. High-quality, valuable content drives traffic and leads to you.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Inbox Insight

JANUARY 22, 2019

Often different types of content will have different roles within your marketing mix. Traffic numbers, bounce rates, new visitors, new subscribers, page duration, returning visitors and so on provide an indication of how content marketing as a whole is performing.

Planning 75

Planning B2B Marketing Marketing Plans B2B 75

Adobe Experience Cloud Blog

AUGUST 6, 2009

  All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key.    Once we put a concerted effort into blogging and social media marketing though, the stats took off.  .  They also know how to find it themselves.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Inbox Insight

JANUARY 22, 2019

Often different types of content will have different roles within your marketing mix. Traffic numbers, bounce rates, new visitors, new subscribers, page duration, returning visitors and so on provide an indication of how content marketing as a whole is performing.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 4 Marketing Management and Measurement Stats. B2B Marketing ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Contently

DECEMBER 7, 2021

He also produces two award-winning shows: Cidiot , about moving from the city to the country; and Rising , conversations with marketing leaders on the way up, with Direct Agents. If you’re investing in podcasting as part of your marketing mix, how can you ensure yours will break through? Two million podcasts.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

Optinmonster

NOVEMBER 14, 2023

A robust content marketing strategy helps businesses: Build Trust with Your Audience: Regularly providing valuable content establishes your brand as an industry thought leader. Improve Brand Awareness: Quality content can increase traffic to your site, exposing your brand to a wider audience.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Content Standard

OCTOBER 17, 2022

The advertising team is having trouble tracking down a figure, while at the same time the executive board is curious to see a breakdown of the previous quarter’s web traffic and lead information. B2B marketing today presents thousands of challenges, each of which seems to have between one and fifteen technological “solutions.”

B2B Marketing 94

B2B Marketing B2B Budget Programs Marketing Report 94

Marketing Insider Group

JUNE 30, 2020

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). The benefits of guest posting include: Expanding your reach beyond your audience. Why do you produce content?

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Outbrain

DECEMBER 30, 2019

Stats like those indicate marketers must be exceptionally careful to create video ads the audience perceives as genuinely valuable and relevant. This finding suggests marketers creating video ads for mobile should be mindful of length based on the type of traffic they want to attract. Video Ad Spend Is Increasing.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). First stat.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Software 119

Brightedge

JANUARY 13, 2020

But before I dive in on the digital marketing books, let me share an excellent resource. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

nDash

AUGUST 20, 2020

Blog posts are probably the most widely used content marketing format. As part of a content marketing strategy, blog posts are used to improve a website’s SEO ranking , drive traffic to a website, build trust with an audience, and address questions or concerns that arise at various stages of the customer lifecycle.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Webbiquity

DECEMBER 31, 2019

Exactly how important is it to incorporate different types of video into your content marketing mix? Here are a few key stats and facts: Video is huge: 86% of businesses now use video (including non-marketing videos such as training) on their websites, and 77% use video in social media. It builds trust.

Stats 340

Stats Video Marketing Marketing Mix Viral Marketing 340

Ledger Bennett

DECEMBER 28, 2020

The real-world example being marketing doing the heavy lift to push a known ICP prospect to a pricing or other high-intent page and hoping for the best, with no real-time sales notification/engagement, no longer cutting it. Need stats? Refocus from ABM to URM.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

Content Standard

JANUARY 14, 2017

The advertising team is having trouble tracking down a figure, while at the same time the executive board is curious to see a breakdown of the previous quarter’s web traffic and lead information. B2B marketing today presents thousands of challenges, each of which seems to have between one and fifteen technological “solutions.”

B2B Marketing 40

B2B Marketing B2B Budget Programs Opt-out 40

Webbiquity

FEBRUARY 7, 2012

Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 ” Social Networking Growth Stats and Patterns by Social Media Today. Still, the top 10 social networks account for nearly 80% of all social network traffic. hours to 6.3 for the year). hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And why not?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

MAY 4, 2021

Want to grow your organic traffic by 20-100%? We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Want to grow your organic traffic by 20-100%? To stay ahead of the curve, add social media videos into your marketing mix if you haven’t done so yet.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . However, the snag for some marketing teams is not a lack of interest in interactive content, but a difficulty ideating on how to use interactive in their current marketing mix.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. General Social Media Marketing Facts and Statistics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. General Social Media Marketing Facts and Statistics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

JULY 5, 2023

Off-page SEO prompts: What are the best practices for using social media to enhance SEO efforts and drive organic traffic in 2023? Explain how to build high-quality backlinks through content marketing, and the significance of domain authority in backlinking strategies. Create a 200-word marketing plan that uses the 4 Ps of marketing.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content audit An accounting of all currently published web content. It

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content audit An accounting of all currently published web content. It

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

B2B Marketing Zone Posts

AUGUST 3, 2010

As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. The iPad is not a revolutionary new channel, but just a new component of the marketing mix. That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

FEBRUARY 15, 2013

Billions of searches are conducted every single day, and you don’t want to miss out on that traffic. And those are just a couple pieces of the marketing mix -- check out some more critical marketing pairings here. Once again, social media is an additional channel -- not one that replaces existing efforts like SEO.

Social Media 28

Social Media Media Ad Frequency Paid Search Agency 28

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Take industry stats and turn them into an infographic. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Webbiquity

JANUARY 26, 2011

Ranking highly for an informational—rather than transactional—can end up drawing a ton of traffic to your site and putting a big load on your servers for no real business benefit. profitable) than just showing up well for high-traffic terms. SEO vs. PPC stats, and the ROI of SEO. What Is SEO, Really? by SEO Book.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Facebook is the leading source of referred social media traffic to websites, at 26%. Facebook marketing is a specialized skill. ” ( Marketing Charts ). Pooky Shares ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

SnapApp

APRIL 6, 2017

Because infographics are so engaging, they provide a great additional stream of traffic to your website. Including infographics in websites increases traffic by about 12%. Don’t be surprised if your interactive infographics turn out to be the star of your marketing mix. Show, Don't Tell: Design For Clarity and Branding.

Content 48

Content Trigger Marketing Interactive Marketing Education 48