The Marketing Revenue Accountability Roadmap
Ledger Bennett
DECEMBER 28, 2020
Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. Need stats? Refocus from ABM to URM.
52 
Let's personalize your content