sagefrog

FEBRUARY 7, 2024

This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

JULY 31, 2020

By using the results of an attribution model, you can understand what touchpoints have the most influence on successful buyer journeys and make more informed decisions on how to optimize investment in future marketing resources. And, you can rely on the numbers when you partner with sales teams to drive marketing strategies forward.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Sword and the Script | B2B

SEPTEMBER 17, 2020

Only about one in five marketers (18%) runs campaigns for more than six months and 20% report on results beyond six months. That’s always the case in B2B marketing , no? As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. There’s a lot of downsides to this too.

B2B Marketing 101

B2B Marketing Marketing Budget Advertising Agencies Allocation 101

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. The Falling Cost of Video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast. Sign up for it, or view the schedule of upcoming webinars here.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. These are called “marketing qualified leads” or MQLs. Our Services. See Our Work.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Additional Resources From KoMarketing.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. ABM is a Mindset, Not an Isolated Tactic. The resounding answer? Go digital.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont waste their time with a sales pitch.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

MarketJoy

AUGUST 24, 2022

However, top marketers understand that creating harmony between these two ideas and achieving the perfect marketing mix is the key to getting better results. Webinar registration. Despite their smaller size, they will be highly targeted, which means your resources will be spent more efficiently, resulting in a higher ROI.

Lead Ranking 98

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 98

Conversica

NOVEMBER 29, 2022

For example, more than half of Marketers (53%) cite webinars and email as being two of the best top-of-the-funnel formats that generate the most high-quality leads. Leveraging email marketing to communicate milestones, promotions, or campaigns that provide value to the customer is an effective way to engage them via email.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Hinge Marketing

JANUARY 28, 2019

They’re also 3X more likely to invest a high level of effort in webinars and, as a result, they’re experiencing twice the impact from this channel. High-growth firms get the right balance of traditional and digital marketing. We noticed that the average marketing mix of high-growth professional services firms is very balanced.

Marketing Budget 97

Marketing Budget Differentiation Case Studies Budget Programs 97

Porch Group Media

JANUARY 26, 2021

With social media becoming an increasingly important channel on which younger generations expect to engage, brands must pay attention and incorporate these channels into the marketing mix. Contact us to learn how V12’s suite of marketing and technology solutions can transform your customer experiences. Click here to learn more.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

B2B Marketing Analytics

AUGUST 2, 2020

These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Terminus

JUNE 30, 2022

If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. Watch our Connected TV and Audio webinar.

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Additional Resources From KoMarketing.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Walker Sands

JULY 15, 2020

Customer centricity has never been a more important value for brands to possess, so continue to find ways to act as a resource and show your customers that you value them. However, our marketing masters agreed that now is a great time to test and optimize new content strategies and digital channels to drive your sales pipeline.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

NuSpark Consulting

SEPTEMBER 7, 2016

[v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. vi] Clearly, they can be an important part of your marketing mix, but since they are expensive, you need to determine the ROI they deliver. Resources : [i] Andrew Meola.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

PathFactory

JANUARY 3, 2019

We used ON24’s webinar platform to host the debate in a branded instance with a live Twitter feed and chat. It was the first time we ran a webinar in this format, so we were very pleasantly surprised to see how well it resonated with our audience: The Great Gate Debate had an audience 222% larger than comparable programs that quarter.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

ViewPoint

JULY 19, 2012

The Right Marketing Mix: Blended… and Grounded in Buyer Understanding. ” He looks at the marketing mix like a portfolio manager at a mutual fund who is able to blend and combine things together. He notes, “A chart could become a webinar. That webinar could then become an article.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 22, 2012

Other pressing concerns included measuring ROI of marketing efforts (25 percent), understanding how to incorporate social media initiatives into the marketing mix (13 percent), and getting budgets approved by the CEO/CFO (9 percent). More information about the report can be found here.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

SnapApp

MARCH 27, 2014

What’s even harder to determine is what new marketing initiatives you need to add to your marketing mix. To help you decide whether interactive content marketing is right for your organization, we have answered three important questions we commonly hear from our own prospects. Is it expensive to build interactive content?

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

Albacross

APRIL 1, 2020

In a recent webinar, Profitwell’s CEO Patrick Campbell explains that there’s fear of a cascading effect. In fact, they’re probably thinking about how they are going to cut two thirds of their resources. Marketing Mix. Now is also a good time to consider whether you should change aspects of your marketing mix.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Content Standard

MARCH 15, 2019

” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts. But to an experienced marketer, this tip is pure common sense. Do Diversify Your Content Marketing Mix. The results?

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

BOP Design

MAY 29, 2018

Think about all the distractions, duties, projects, emails, presentations, webinars, and phone calls you have to deal with or manage on a daily, weekly, and monthly basis. The Essential B2B Marketing Mix. If your company has limited resources, budget, or focus, inbound marketing is the best strategy.

Work Management 48

Work Management Marketing Management B2B Marketing Allocation 48

Heinz Marketing

JULY 26, 2021

And having talked to you and people on your team, that it’s actually been a great year of growth and learning for Sendoso as sort of the old rules of field marketing, the old rules of marketing mix, kind of thrown out the window during the pandemic. We’re constantly doing webinars. That sounds awesome.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Canadian Marketing Association

MARCH 14, 2017

However, this requires organizations to align on overall goals and resources and commit to both tracking and measurement. – Shared by Stacey Cummings , Marketing Director, yconic. Much of the recent news in B2B marketing is about powerful new digital tools, tactics and strategies.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48

SnapApp

JULY 26, 2017

And with any new content medium, it’s not always easy to understand or conceptualize where it can be used in your current marketing mix. . Repurpose Webinar videos. . Here’s a repurposed webinar as an interactive video. Again, as this is a webinar, it’s longer and in-depth. Content loading. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Hinge Marketing

SEPTEMBER 1, 2015

With a focused marketing strategy, you have the chance to do that and more. Additional Resources. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. You’ve got to prove it. Take control of your tactics and your firm’s reputation.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Repurposed webinar content: Record your webinars and break them down into chapters so that folks can find topics they need quickly.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

SWZD

AUGUST 28, 2019

Marketing Mix and Accountability. We asked Oliver a question about the best way to find qualified leads and got into a fascinating discussion on the “ marketing mix.” He said lead generation depends on the industry, the market, and the target audience. do they have enough leads? do they close enough business?

Work Management 48

Work Management Marketing Management Marketing Mix Marketing Automation Services 48