B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

APRIL 3, 2022

Given the connected world we live in and how we gather information, for every closed deal, numerous marketing touches are involved from web engagement (visits, clicks) to email engagement, to webinars, e-books, white papers, in-person events, and the list of possible touches goes on and on.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Make sure you tailor your pricing model to your target market.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Where do webinars/webcasts fit into lead generation?

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Marketing Insider Group

JUNE 30, 2020

Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Your audience may have a personal, professional, and/or business account on social media that they can use to follow you. White Papers. White papers need to be some of your best content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Ledger Bennett

OCTOBER 28, 2020

Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”. This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 98

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hubspot

JANUARY 14, 2011

Marketers usually ask for as much from their prospects as they can during the email data collection that takes place during a registration of some sort – registering for a webinar or white paper, subscribing to a newsletter, opting in for more information. Free Download: Email in an Inbound Marketing World.

Opt-out 28

Opt-out Opt-in Inbound Marketing Advertising Benchmark 28

The ROI Guy

SEPTEMBER 3, 2010

The challenge, how do you market with what matters to each stakeholder personally with the right content, knowledge and value metrics to be compelling to this diverse group? And the content that worked best was content personalized to the buyer: their industry, their role, their stage in the buying process.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. As each need is met, personal achievement rises and purpose is fulfilled. Higher needs include, in order, Love, Self Esteem and Self Actualization.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

JUNE 16, 2010

The challenge, how do you market with what matters to each stakeholder personally, and empower sales professionals with the right content, knowledge and value metrics to be compelling to this diverse group? The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Brightedge

JANUARY 13, 2020

However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. Define Your Target Audience. Ad Extensions.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

DivvyHQ

SEPTEMBER 27, 2018

What does this have to do with content marketing strategies? Well, marketers are no different from the general population in that we feel compelled to say “yes.” I’m thinking we should revive the white paper, only better.”. That is, you’ll want: A content marketing mission statement. By simplifying.

Marketing & Strategy 45

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 45

SnapApp

JUNE 2, 2017

But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Additional Resources.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Personally, this is something I’m trying to improve on myself.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Account-Based Marketing. Learn More about A/B Testing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why? Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Convince & Convert

JANUARY 11, 2017

When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. If we’re doing a webinar, I know how many people registered and attended. That speaks to marketing justifying its existence and its efforts, doesn’t it? Daniel: Definitely. They left their information.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Onalytica B2B

JULY 16, 2018

Relatedness – We like dealing with the same person, we prefer connectedness, reciprocation and social capital. René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. E.g. Webinars.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Adobe Experience Cloud Blog

APRIL 23, 2012

Later, when your prospects are better qualified and actively engaged with your organization, you can roll out more targeted content, providing case studies, demonstrations, webinars and other materials that clearly show how your product or service can resolve the business issues you know your prospect has. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Inbox Insight

NOVEMBER 23, 2022

In its simplest form, lead generation is about capturing and stimulating the interest of buyers and involves collecting a potential customer’s information — such as name, email, company name, and job title — and then using that information to target them with customized sales pitches or ad campaigns. Ask yourself questions.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

SnapApp

JANUARY 11, 2018

To quote the blog post that started the conversation around engagement marketing: . . marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. . . What Is Engagement Marketing? . Here’s the hard data: .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Full Circle Insights

MAY 20, 2022

Marketers who are selling to accounts are typically dealing with a group of buyers who give off different behavioral signals, so predictive analytics, a programmatic method to assess big data and derive predictions about the future could be a powerful strategy to leverage. White Papers. Viewing a blog post. Case Studies.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

Ning 40

Ning Paid Content Facebook Sales Management 40

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JANUARY 28, 2021

Adopt Agile Marketing Methods. The agile method began as a software development strategy, but the concept is broadly applicable and has been gaining ground in marketing for years. Watch: On-Demand Webinar. How Getting Marketing Attribution Right Boosts. White Papers. Are Marketing Analytics Broken?

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. But what happens when in-person events make a comeback?

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

JUNE 16, 2020

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Defining Marketing Attribution.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. White Papers. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Additional Resources.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98