Top Rank Marketing

JANUARY 31, 2024

hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users.

Social Media 134

Social Media B2B Marketing Social Marketing B2B Thought Leadership 134

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. This awoke a sleeping giant: content marketing. The pandemic made us create a strategy,” said one respondent quoted in the report. wider marketing department, and vice versa.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Live tweet during webinars.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. PPC [1.82%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 316

Social Media B2B Thought Leadership Media B2B 316

Sword and the Script | B2B

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

Webinar Metrics 82

Webinar Metrics Advertising Benchmark Personalization Landing Pages 82

sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Conversica

NOVEMBER 29, 2022

The power of AI comes in the form of a robust, personalized user experience that ensures you are targeting the right individuals at the right companies and determining which leads to pass on to sale. Targeted content: Today’s customers expect relevant, personalized, and informative content from brands. Nurture Campaign Best Practices.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Stevens & Tate

JUNE 17, 2020

In order to have reassured customers, they must first be reassured by your marketing strategies. We know this is a great time to be marketing- but perhaps unsure what is best for every customer during these times. Your marketing strategies should therefore be about helping your customers keep that positive attitude.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 59

Top Rank Marketing

JANUARY 15, 2024

Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” The cornerstone of an effective B2B influencer marketing strategy is assembling the ideal mix of influencers.

B2B Thought Leadership 141

B2B Thought Leadership B2B Thought Leadership B2B Marketing 141

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Marketing Insider Group

MARCH 27, 2020

Or have your sales and client service teams send personal notes to check in on your customers. Sure maybe your CEO wants to send an email to everyone about the crisis. Sure maybe your CEO wants to send an email to everyone about the crisis. Re-consider Your Marketing Mix. Love Your Customers! just check in.

Planning 347

Planning Paid Search Agency Thought Leadership Storytelling 347

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Walker Sands

JULY 15, 2020

In the second installment of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event, we’ll discuss effective external communication strategies for connecting with customers and prospects. Read part one here.).

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Terminus

JUNE 30, 2022

If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. Watch our Connected TV and Audio webinar.

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

Albacross

APRIL 1, 2020

As marketers, we’re already feeling the impact, with most events being cancelled, budgets being cut and customers holding off on signing deals. So when our existing marketing strategies are thrown into turmoil, what do we do? In a recent webinar, Profitwell’s CEO Patrick Campbell explains that there’s fear of a cascading effect.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. LinkedIn ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

B2B Marketing Analytics

FEBRUARY 4, 2019

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Allocadia

APRIL 4, 2019

The Account-Based Marketing (ABM) movement is in full force — and for good reason. Marketers are seeing the value in becoming more targeted, more personal and better aligned with sales. To create a high performing Account-Based Marketing organization, marketers must first build a strong foundation.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing Mix 52

B2B Marketing Analytics

FEBRUARY 24, 2020

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Key findings show that video usage has exploded in the B2B landscape and has become a staple in today’s modern marketing toolkit: There’s no question that video is important to today’s marketer.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Content Standard

SEPTEMBER 10, 2021

In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. Look at how the trend line for email and search marketing tactics moves up and to the right over time while telesales bounces around and executive events take a tumble.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. We hacked it together.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Bannerflow

JUNE 17, 2019

In particular, the adoption of HTML5, dynamic creative optimization (DCO) and the need for greater personalization are also fuelling the renaissance. What are the most important considerations for marketers doing display advertising today? Marketers also need to mitigate risk when buying display.

Display 75

Display Advertisements Advertising Mobile Advertising 75

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Make sure you tailor your pricing model to your target market.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Bluetext

AUGUST 25, 2021

17 hours — that’s how long the average person spends looking at a screen each day. That’s why getting a jump-start on digital curated content marketing is more important than ever. What is content marketing? 3 Must-Have Strategies to Capitalize on Your Content Marketing: 1. Influencers/Brand Ambassadors.

Content Marketing 29

Content Marketing Webinar Metrics SERP Content 29

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Key findings show that video usage has exploded in the B2B landscape and has become a staple in today’s modern marketing toolkit: There’s no question that video is important to today’s marketer.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Valasys

JULY 31, 2023

In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy. It’s the heart and soul of any thriving digital marketing strategy, and we’re about to unveil precisely how it works its magic. And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91