Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 59

Efficiency Work Management Marketing Management Allocation 59

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

Enterprise Management 127

Enterprise Management Marketing Automation Services Marketing Management Vendors 127

DAGMAR Marketing

MARCH 14, 2020

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. Of course, Google has cornered a significant percentage of the search market, both in the U.S. and worldwide.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This ensures that your products and services remain relevant and competitive in the market.

Work Management 232

Work Management Marketing Management Marketing & Strategy Planning 232

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. Difference between a CRM tool and an email marketing software?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. So, why choose Hubspot as your new CRM Software?

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Software has to work for every user – or as close to “every” as can be managed. You need to press your CDP vendor for a better solution.

Work Management 108

Work Management Marketing Management Marketing & Strategy Marketing Strategy 108

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Focus your organization efforts around two primary places: your customer database and your inventory management system. Create data-management processes. Luckily, there are modern, tech-driven solutions. But you’ll need to be careful in which software you choose.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 118

Work Management Marketing Management Marketing Automation Services Advertising Agencies 118

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). Here’s a similar scenario.

Work Management 97

Work Management Marketing Automation Services Marketing Management Marketing AI 97

Hinge Marketing

NOVEMBER 30, 2021

In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if the “office” has become an obsolete relic of the 20th-century. About the Study Sample. Marketing (13%). CMO/VP of Marketing (26%). Accounting (12%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Roketto

MARCH 8, 2018

There has never been more pressure on SaaS executives to implement software sales techniques that work. Learn About the Top Marketing Strategies in 2017. In other words, you need to build a marketing funnel designed to win the game of ‘close’. 5 Software Sales Tips For SaaS Executives. But those days are long gone.

Enterprise Management 89

Enterprise Management Top of Funnel Work Management Marketing Management 89

Contify

MARCH 9, 2020

This is the eighth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Software plays a pivotal role in the success of a taxonomy implementation. The software should be able to automate tagging as much as possible, or suggest new tags based on the information. Re-indexing.

Marketing Management 52

Marketing Management Software Tagging Paid Search Agency 52

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. You can reference our guide below to find standard sample questions to use. What Was Our Solution?

Case Study 111

Case Study Case Studies Studies Work Management 111

Sprout Social

MARCH 4, 2019

We’ve found many software engineers, regardless of background, fall into one of the two personality profiles. Speed to market is valuable. Meetings to knowledge-share after arriving at a solution are valuable. A Tesla may prefer to deliver a diagram or design document, while an Edison may deliver a prototype or code samples.

Work Management 81

Work Management Marketing Management Software Personalization 81

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Marketing to your members as one homogeneous entity is going to make engaging them seem like an impossible task. Demographics.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Hubspot

APRIL 4, 2023

You know the ones: you're given a hypothetical problem and asked to analyze the situation and recommend a solution. For example, I recently worked with a software company to [Achievement 1] and [Achievement 2]. For example, "I like tackling tough issues and developing new solutions. Why do you want to work for our company?

Consulting 69

Consulting Sample Work Management Marketing AI 69

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Rev

JUNE 21, 2023

Leads are individuals that have shown some interest in your product or service. We’ll help you begin brainstorming some ideas by looking individually at the definitions of sales prospecting and lead generation, as well as examples of how you can apply them in your B2B marketing and sales processes. What is sales prospecting?

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Martech

AUGUST 11, 2023

In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Does executive management have time to spare for granular analysis of martech needs?

Marketing Management 91

Marketing Management Marketing Automation Services Sample Customer Surveys 91

SmartBug Media

JUNE 25, 2019

As a SaaS (software as a service) company, you may have two, perhaps four, buyer personas, most likely broken into two main categories—end users and decision makers. It’s up to you as the marketing expert to make sure that you treat them differently during the Buyer’s Journey, up until the point of closing the sale.

Work Management 51

Work Management Marketing Management Budget Programs Software 51

Computer Market Research

JANUARY 26, 2022

Trying to reach a large audience with no money for marketing can be one of the most challenging tasks your business will face. Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? In-store displays and product sampling.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Hinge Marketing

JANUARY 20, 2021

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change. The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

chiefmartech

FEBRUARY 7, 2016

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. I’ve seen actual samples. But guess what?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . Companies who do frequent research on their target market tend to grow faster. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Velocity Partners

JANUARY 24, 2024

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of millions. And what can B2B marketers like you steal from Spotify Wrapped? When the value exchange is self-evident, the marketing defense barriers fall. Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. They want a personalized interaction that’s authentic and engaged.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Martech

AUGUST 13, 2021

” But that doesn’t mean the outlook is gloomy: “The future of marketing operations is more marketing operations teams and less individuals. More resources and training for marketing ops. Read next: How marketing ops professionals can earn a seat at the top table. The future for marketing operations.

Allocation 145

Allocation Work Management Planning Marketing Automation Services 145

Anyword

JUNE 19, 2022

Many owners of real estate agencies, online stores, and other similar businesses often turn to outsourced photo enhancement services to fill their websites with impeccable visual content. When you don’t have time to edit your images yourself, you can level up your social media posts using photo enhancement services.

Work Management 52

Work Management Marketing Management Social Media Service 52