marketing-lead 
Adobe Experience Cloud Blog
JULY 24, 2020
In most organizations, just getting started with marketing automation, programs tend to be more technical than strategic. Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. You heard right!
SmartBug Media
MARCH 12, 2020
If your organization uses Salesforce, chances are you’ve seen Salesforce Lightning. But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance.
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SmartBug Media
JANUARY 15, 2021
The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. Great news!
SmartBug Media
FEBRUARY 12, 2021
You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?
SmartBug Media
APRIL 13, 2020
You can use them for your welcome series, for mid-funnel emails that go out when a lead score increases—really anything that goes out on a set schedule. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. When Should You Use Transition Rules? Here are four use cases.
SmartBug Media
OCTOBER 29, 2020
It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? Setting Yourself Up for Success.
SmartBug Media
MARCH 17, 2020
As a marketer, you probably manage different audiences, regions, and even languages to make sure prospects, clients, and partners know what to expect over the next few months. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? Each organization can only have 20 different segmentations.
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