KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. However, there are still barriers that marketers face and need to overcome in order to see success.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. There are still barriers that marketers face and need to overcome in order to see success.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

KoMarketing Associates

AUGUST 23, 2018

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. To an extent, the majority of marketers have found their marketing automation integration strategy to be successful.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. However, new research shows that not all marketers see success when using MAPs to achieve their top priorities. Marketing Automation as a Concern for CMOs.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. This is to say that they do not use many of the features of marketing automation.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

SEPTEMBER 28, 2021

The majority of respondents (37.7%) said that they will be increasing their use of artificial intelligence or machine learning by upwards of 40% over the next three years, specifically for marketing initiatives. Optimizing Marketing Automation for Success.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

APRIL 19, 2023

Marketers Remain Dedicated to Investing in Automation Solutions Marketers are now spending less on initiatives, such as CRM, but previous research indicates that they are still dedicated to investing in other areas, such as automation.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

MARCH 3, 2021

Automating a flawed strategy seldom helps.”. The Struggle to Find and Convert Marketing Leads. As more marketers look toward marketing automation, previous research suggests that lead generation is still a problem area for many in the industry. They must be deployed in a way that allows them to be effective.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

JUNE 2, 2022

However, the majority (48%) stated that social media marketing is their top area of desired growth, suggesting that they aren’t giving up just yet. Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

JANUARY 19, 2022

Eliana Vuijsje, Marketing Director at Adaptive Shield. Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. This is followed by email distribution (23%), CRM (23%), and attribution/business intelligence (19%).

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

SEPTEMBER 22, 2021

Video content is likely to remain a very popular form of content, so now is the time to start thinking about how you can incorporate it into your content marketing strategy. Optimizing Marketing Automation. Delivering personalized content could be made easier via marketing automation, as explored here.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 10, 2020

The most popular forms of martech used by marketers are CRM (100%), marketing automation (98%) and webinar (88%). Nearly 26% said that they would boost their investment by between 11% and 20%, while 16% of respondents said they would do so by between 1% and 10%.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Just 47 percent of marketers without incentives said the same, highlighting the potential benefits of marketing automation incentives.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

APRIL 3, 2017

This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. Data May Hold Back B2B Marketing Automation. According to a report published at the end of 2016, low-quality data is proving to be a barrier for B2B marketers, specifically those who use automation.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

DECEMBER 1, 2020

Approximately 44% of respondents said that they have email marketing automation in place, while 39% have a Customer Relationship Management system. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

FEBRUARY 12, 2019

LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”. Using marketing automation tends to be a strong indicator of success for content marketing, too – at least among B2B marketers.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

MARCH 16, 2021

Nearly 26% said that they will boost their investment in this area by between 11% and 20%, and about 16% claimed that they would increase their marketing technology investment by between 1% and 10%. CRM (100%), marketing automation (98%) and webinar (88%) are the most common forms of martech that marketers cite using on a regular basis.

Marketing Report 169

Marketing Report Statistics Advertising Mediums Webinar Metrics 169

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

APRIL 18, 2019

Addressing innovation, AI, technology and marketing automation (92 percent) was also a main concern for CMOs. AI Remains a Roadblock for Marketers. Artificial intelligence (AI) has long been a roadblock for marketers, and previous research indicates that many of them are still hesitant to incorporate it into their strategies.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

KoMarketing Associates

JUNE 9, 2020

About 26% of marketers said that they will increase their investment by between 11% and 20%, and 16% stated that they will boost their martech investment by between 1% and 10%. The most common forms of martech that marketers cited as being in use are CRM (100%), marketing automation (98%) and webinar (88%).

Marketing AI 157

Marketing AI Planning Guidelines Privacy 157

KoMarketing Associates

JANUARY 17, 2019

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. And that’s only one of B2B marketers’ new capabilities.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

MARCH 2, 2017

Marketing Automation and the Customer Journey. As more marketers look to better understand the customer journey, previous research suggests that marketing automation may help them achieve their goals. In addition, marketing automation adoption has risen four-fold over the past two years.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KoMarketing Associates

OCTOBER 30, 2018

Marketing Automation is a Content Machine. A content marketing machine. Marketing automation. Basically, marketing automation brings in the machine-like discipline content marketing has always needed. Which may be why setting up a comprehensive marketing automation program can be so involved.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

MARCH 20, 2018

Take for example the term “marketing automation.” ” If you’re a marketing automation solution, of course you want to rank for this term, but let’s be real, the person searching marketing automation likely isn’t the person ready to buy. Don’t believe me?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MAY 21, 2019

Take for the example the phrase marketing automation. If you are a marketing automation platform and see that marketing automation gets upwards of 7,000 searches per month, you probably want to have some visibility for this term.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

JUNE 13, 2018

To achieve their personalization goals, most marketers (72.72 percent) and marketing automation campaigns (57.58 Personalization Remains a Top Priority for Marketers. Previous research suggests that marketers have already made it a top priority to personalize the customer experience.

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

KoMarketing Associates

NOVEMBER 9, 2017

Why do you think marketers are still relying heavily on customer feedback to gauge effectiveness? Marketing automation systems are still very complex and there is a big need for market education to ensure widespread adoption. Is new marketing technology helping?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

AUGUST 23, 2019

Brand Keys published the “Marketing on My Mind” survey, and 92 percent of CMOs said that AI was one of their main concerns, along with marketing automation. As CMOs, in particular, look ahead to how they intend to remain innovative, previous research shows that AI is one of their top concerns.

Marketing AI 121

Marketing AI Marketing Report B2B Marketing Planning 121

KoMarketing Associates

DECEMBER 13, 2018

To achieve their personalization goals, most marketers (72.72 percent) and marketing automation campaigns (57.58 percent) said that the use of data and analytics for smarter targeting is helping their cause. This was followed by having a dedicated team (66.67 percent).

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

JULY 26, 2018

For example, someone searching for “marketing automation” is likely at a much different phase in the buying process than someone searching for “the best marketing automation software.”. There are a variety of ways to figure out what questions people are asking, and how people are searching for information online.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

DECEMBER 4, 2017

This is followed by marketing automation (57 percent). “Much like other industries, marketing and communications is anticipating the potential impact of digital disruption, technology and automation,” said Tom Coombes, CEO and founder of Cognito.

Analytics 196

Analytics SEM Aggregators CMO 196