Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

SmartBug Media

JULY 30, 2021

Tracking your leads is important because it can be a valuable indicator of the success of your business’s marketing efforts. The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Utilize Tracking URLs in Your Marketing Campaigns.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Terminus

APRIL 9, 2024

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn’s Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin.

Ideal Customer Profiles 29

Ideal Customer Profiles Marketing Analytics Tools Webinar Metrics Linkedin 29

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s not just a new version of Google Analytics. That’s GA4 for you.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

LeanData

DECEMBER 13, 2022

And here’s why: Companies may receive several signals that there’s a potential to upsell into a customer account, such as product usage or marketing campaign interactions. Your customers leave a trail of clues behind them when they visit your website, read a blog post, download an ebook or sign up for a webinar.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Hannon Hill

JUNE 1, 2023

A panel of higher-ed web and marketing professionals joined forces to discuss how colleges and universities can leverage Google’s GA4 updates to optimize website tracking and drive success for their educational institutions. Review the recap and watch the discussion on demand.

Marketing Analytics Tools 52

Marketing Analytics Tools Webinar Metrics Analytics Google 52

Hive9

APRIL 11, 2017

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

Account Based Marketing 100

Account Based Marketing ABM Webinar Metrics Planning 100

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Webinar & Webcasting Tools.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Terminus

MAY 3, 2024

In our recent webinar, How to Unify GTM Teams Using a People-First Approach, Sophia Agustina, Global Brand-to-Demand Strategy Leader at Cross IBM and Adrian Chang, VP of Growth and Customer Marketing at MindTickle, shared their insights on how to foster strong collaboration among go-to-market (GTM) teams.

Marketing Analytics Tools 32

Marketing Analytics Tools Planning Webinar Metrics Marketing & Strategy 32

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Select Tools and Settings in the top right .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Litmus

SEPTEMBER 17, 2021

In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and I walked through common critical errors in emails—and how you can spot and fix them with Litmus. Didn’t make the live webinar? We recorded the whole thing. Love this question!

Webinar Metrics 74

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 74

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

LeanData

DECEMBER 16, 2021

During the recent webinar, The ROI of Lead Routing for High-Growth Enterprises , LeanData and its community of revenue team professionals was honored to hear part of the Alation growth story from Krishna Shah , senior marketing operations manager at Alation. From there, she started building. From there, she started building.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Outreach

JANUARY 17, 2020

We are united in this common goal: to provide better alignment and integration across sales, marketing, customer success, and all other customer-facing departments. A world of flexibility, where data can be used across every department to exceed customer expectations, not just in sales and marketing. Join the Movement.

Marketing Analytics Tools 52

Marketing Analytics Tools Outreach CRM Multi-Channel 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Referral Traffic to Content Marketing Campaign. What are Custom Reports? Now to the good stuff!

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

LeanData

FEBRUARY 19, 2021

Perhaps when it overwhelms a go-to-market (GTM) motion reliant on time-consuming, inefficient manual processes. Recently, Morrow visited with LeanData’s Jay Vira, a senior solutions consultant, to share her story of scalable growth in the webinar, “ An Interview with Cybrary: Scaling an Inbound Sales Development Process with LeanData.”

Webinar Metrics 52

Webinar Metrics Process Marketing Analytics Tools Lead Scoring 52

LeanData

MARCH 24, 2021

Going to market effectively – and efficiently – in the B2B space is a challenge that grows increasingly complex year-over-year. Marketers and sellers are simply getting fewer opportunities to engage with buyers. That challenge, of course, gets compounded as your GTM efforts begin to scale. Who owns the named account?

Account Based Marketing 83

Account Based Marketing ABM Marketing Analytics Tools Top of Funnel 83

SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

6sense

NOVEMBER 11, 2021

To commemorate 6sense’s acquisition of Slintel , we recently invited Slintel founder and CEO Deepak Anchala to share some game-changing capabilities of the GTM intelligence platform. We’re really glad we recorded that webinar because it’s brimming with great stuff. You can watch it here. On How Psychographics Immediately Impact a Deal.

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Don’t do that.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Leadspace

MAY 27, 2022

It’s always that time of year – in sales and marketing we’re always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. How do you create sales and marketing systems that help identify the leads that matter? Is it shared across GTM? Let’s assume you start strong.

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Planning Lead Ranking 62

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. This is why we invest so much of our marketing budget in content at Contently. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Audience growth.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Human beings are visual creatures.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work? how to change now).

B2B Sales 114

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 114

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions.

Marketing AI 93

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 93

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? add in outbound or partner marketing).

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Contently

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The good news is there’s no need for marketers to pivot careers just yet. Yet, despite the personalization, all these content marketing efforts still remain consistent with your brand’s core identity.

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

LeanData

DECEMBER 8, 2021

Depending on their size or go-to-market (GTM) complexity, some organizations have RevOps as a role. Outputs from RevOps processes empower the success of all its GTM motions, spurring the company to scale revenue growth. Others, still, a function, containing several RevOps roles. Driving Effectiveness & Efficiency.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Liveintent

JULY 19, 2021

Instacart and LiveIntent: A Digiday webinar. SVP of product marketing and GTM strategy, Jessica Muñoz, and Instacart’s director of product ads, Vadim Tsemekhman, sat down to talk about building the retail digital footprint in 2021 in a Digiday webinar.

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100