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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

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Using Engagement Analytics to Drive ABM Success

LeanData

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. First, a step back. Image: B2B News Network.

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12 Demand Generation Trends for 2024

DealSignal

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.

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Old School Trade Shows Are Costing You Time and Money

PathFactory

With 2023 event planning in full swing, I’m reflecting on the virtual and hybrid events I’ve attended over the last three years. The modern marketers I know are much more focused on diligently tracking every dollar spent on events, having efficient growth, and proving ROI. Talk about better use of time, money, and insight.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

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The Top 5 SEO Trends in B2B Marketing Strategy

Marketri

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.