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Artificial intelligence is getting even smarter

Martech

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

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How AI Marketing Effects SEO

Stevens & Tate

For years, artificial intelligence (AI) was mere science fiction — an idea with unlimited possibilities. As technology has advanced, AI has developed to the point where it’s not only implemented throughout our everyday lives, but it’s become so commonplace that it’s beginning to be taken for granted.

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The Top 5 SEO Trends in B2B Marketing Strategy

Marketri

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

In this article, he shows how content teams can use AI tools in their research process. Those incorrect facts, figures, and fantasies have branded AI as untrustworthy. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Much has changed since ChatGPT’s release.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

AI is a force multiplier for great writers. Here’s why and how you should integrate AI writing tools into your content marketing. The Content Cyborg There are two inputs you can have in your content — human and AI. Human writers will never be as fast, as prolific, or, in some ways, as creative as generative AI.

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What makes content valuable in an AI world?

Kevin Indig

While it's really handy for UX, it can harm your SEO! link ] 2/ The Verge published an article about how SEO has flooded the web with garbage text. link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. Who owns AI training data?