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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

Tools 100
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The Dirty Secret Behind Sir Richard Branson’s Attack on the Suit and Tie

Marketing Craftmanship

So it’s no great surprise for Branson watchers to see him crank up his PR machine to attack formal business attire – specifically the suit & tie – as the greatest threat to capitalism since Joseph Stalin (who, ironically, was never photographed wearing a business suit.). He’s in London snipping off $125 silk ties from people he meets.

PR 100
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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. Even better if you can provide some project specifics, i.e.: “We are planning our next three issues of the digital magazine.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. brittany.albarano. Aesthetic – Xilo.

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8 Tips for Staying Sane, Current and Consistent With Your Content

ClearVoice

This is completely different from the process pre-pandemic, when you’d put together a flighting plan and deliverables schedule for brand approval before ordering samples. Magazines are playing with livestreams where their departments turn into “shows”. PR agencies have given up trying to secure no-fee earned media.

Tips 116
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How much money should B2B startups be spending on marketing?

Sage Marketing

PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. When it comes to brand awareness and trust, sample goals to measure might be: % increase in social media engagement. More customers. More brand recognition. More profits per deal.

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Love Your Critics. The Futility Of Whisper Campaigns.